Internet product Observation: the charm of knowing

Article Description: Product Observation: We know the 3 points worth of attention as a product.

"Know" has become the recent IT industry almost nobody knows the key words, know is a Chinese question and answer community, organizational form and Quora similar, currently in the inside, need an invitation to register. Although the current user is still only 3000, but caused a lot of attention. In fact, when it comes to only 100 users, there is someone on the social network that knows the invitation code. What is the charm of knowing?

First, pay attention to product details

It is not necessary to prove that the imitation is "Quora". But, as Keso said, innovation does not mean nothing, and shanzhai is not the same as a wholesale copy. Knowing that it is not a copy of Quora, but a lot of improvements in detail:

1, know that can be on the home page "not interested" a question

2, in some of the fewer answers to the question, know that the default recommended some potential respondents

3, know that will give new questions to recommend some possible topics

4, know that the Chinese character reading experience has done a lot of localization work

The pursuit of detail is a harsh place to know. Give two examples:

1, open the home page when the upper right corner will not immediately pop-up questions or concerns of the reminder, need to wait a few seconds or refresh to show that the original thought is a known bug, ask, just know that the product designer intentionally, is to let the user at the outset to focus on the question and answer, do not let any external factors interfere.

2, in the knowledge of the problem page, if you click on the answer to the question box, even if you do not enter any word, you will automatically save for you as a draft, the reason for this is because the knowledge of the product designers that, since you point to answer the question of the box, it shows that there is a desire to answer, at least for this issue more attention, So save the draft for you.

Second, start from scratch to build a high quality community

At least for the present, the knowledge of the problem and the level of response is very high, this in the Forum-style irrigation in the popular Chinese Internet is not easy, why the quality of the content can be so high? There are 2 reasons for this:

1, improve the user threshold

"Can you give me an invitation code?" ”

This is almost the most recently heard word in the IT industry. Yes, it is well known that the invitation code system has been adopted from the outset, raising the threshold for users to join the community.

The adoption of such a mechanism would have great benefits in creating a quality community. On the one hand, those who are invited will cherish this hard-won quota, will participate in the community activities, on the other hand, through strict control, the potential "diver" separated, thereby increasing the community's user activity.

2. Social identity Psychology

See a group of people looking at the sky, also will follow to see, see the Beggar Bowl has a lot of money, will follow to put money, see a place very clean, will consciously pay attention to health ... This is the principle of social identity, or is called herd psychology.

Know the predecessors of the user has created a very good, high-quality question and answer atmosphere, know that users Bingbin a "laugh and Hongru, no tyro, no micro-bo disorderly ears, no SNS of the Labor-shaped" image of the understanding of the community atmosphere. Give me the invitation code of the teacher repeatedly told, must be high quality questions and answers, to be active, I am a yes, ask a question, first Google to see if there is no answer, answer the question, carefully check whether there is no mistakes, know the conformity effect can be seen.

Of course, social identity is not omnipotent, once someone from the irrigation, it will trigger a series of chain reaction, this is the window-breaking effect. Know that this threat should be recognized long ago, so on the one hand continue to adopt strict invitation system, on the other hand, many measures have been taken to restrain the window-breaking effect. For example, the question type is restricted, allowing users to report repetitive, low-quality questions and hide "no help" answers. Of course, the threat of window breaking is still there, and how to find a good balance between the number and quality of users is a difficult problem to know from next stage.

Third, to meet the user's desire to share and the need to establish prestige

Know that there is almost no incentive mechanism, no points, no corresponding level of upgrade system, and there is no form of material rewards, but the user's participation is very high, why?

Because of the desire to meet the user's share, but also to meet the personal need to establish the prestige of human nature.

Knowledge captures one of the virtues of human nature: sharing. People are really eager to share the animals, there is a funny thing no one to share is like a woman wearing a beautiful dress but no one asked where she bought the same uncomfortable, Keso said he was so active because "the Chinese Internet is doing too little to meet the needs of people like me" and knows Just gave them a high quality sharing stage.

Of course, the premise of sharing is the quality of the problem, it is best to provoke you to answer the desire and even do not answer are uncomfortable problems. Furthermore, this sharing is actually rewarding, and it allows you to build prestige. The more you answer, the more knowledgeable you become, the higher your prestige will be. This satisfies the demand of the highest level in the pyramid of Malos demand-self-realization. The theory of demand hierarchy put forward by the Jewish humanistic psychologist Abraham Maslow (Abraham Maslow) divides the human needs into five levels.

If the microblogging, SNS and other products are to meet the needs of people's social (social), then, the knowledge of the question and answer community is to meet the highest level of human needs two: respect (social recognition) and the need for self-realization. Especially in this "tyro" elite community, the answers to questions are "endorsed" and "appreciated" by elites, celebrities, and the strong satisfaction of top demand is more sustainable than any other stimulus.

Iv. Social question and answer service there are plenty of places to explore.

This article only starts from the product level, and simply describes the 3 points that are worth our attention. If we peel off the table, we are talking more about the social question and answer service.

The social question and answer service, which includes Quora and knowledge, is using swarm intelligence to set up a "topic layer" for the future Semantic Web. "Business value" of "What Quora changed" is a good time to explain the value of social question answering service: If Google is somehow replaced, as it has in the form of a replacement for Yahoo, it must be a more economical and efficient company to provide answers to users. It is along the track of Google that we are now equally bullish on the business outlook for social questions and answers. As long as it can build the semantic online "topic layer" This one of the most important things and methods continue to flourish, it may be the next generation of search engines and E-commerce portal. One day, it will be worth more than Amazon and ebay.

Author: SuperGeek

Article Source: Geek Park