This year, Google's I/O Developers Conference did not bring stunning hardware products, but this does not hinder the I/O developer conference exciting. Because Google for its search, maps, Google Talk, Chrome and so on a variety of core products to optimize and upgrade, and the previous variety of similar products for unified integration, this is the essence of this I/O developer conference. Search business as the core of Google's products, natural is the most important.
Compared with its domestic peers Baidu, Google has no doubt a deeper and more forward-looking understanding of the Internet industry, both Android and Chrome OS are hosting Google's dream of the future of the Internet. With the development of science and technology, the concept of a three-screen combination of computers, televisions and mobile phones that we've talked about for years is becoming clearer, so the biggest challenge for Google today is how to unify the user experience of these three different types of products, so chrome is the most critical step in the integrated user experience.
In fact, we think about Google's many products, search, maps, mail, instant messaging, translation and video are all Internet service products, only the Chrome browser is a can across Windows, Mac, Linux, IOS, Android and other mainstream applications of computer and mobile phone systems. So the upgrade of the Windows, Mac, and Linux versions of the Chrome browser adds to the voice search feature. After you upgrade your Chrome browser to the latest version of Google search, you will find a "microphone" icon on the far right of Google's search box, and then the Chrome browser will request to use your computer's microphone and start a voice search.
In addition, many domestic media and users also pay attention to and mention Google's "semantic search", which is actually Google introduced last year's knowledge map (knowledge Graph) function, and this function is to provide users with more accurate and personalized search results. The current user search habits are input to search the content of the keyword, but the same keyword in different situations may have a number of different meanings, if multiple different meaning of the search results mixed together will seriously affect the user experience. In addition, users may also be using keywords to find deeper information. So Google's knowledge map (knowledge Graph) can help users get more effective information. At the same time, the English version of the Knowledge map (knowledge Graph) will automatically provide voice information responses to some common sense problems.
In addition, depending on the location of the user and the search habits and other information, Google will also be more optimized for the results of the search, so if we compare it may be found that different two users search the same content to display the results may be different. Like a user searching for the word "Houston," it may be that you want to know about the map, history, weather, time, events, games, sights, etc. of this American city called Houston, and maybe you want to see the singer "Whitney Houston", so Google's knowledge map ( Knowledge Graph shows effective information in the right margin of search results, making search more efficient and easier for users. If a user frequently searches the Houston Rockets (NBA team) for matches and information, the Rockets ' schedule and player information will be added to their personalized knowledge map (knowledge Graph).
Last year Google formally launched a beta version of the Knowledge map (knowledge Graph) for the United States, Britain and Australia, and the language only supports English. But this feature was launched on the endorsement of the majority of users, because the search became more vivid and humane, and not only the previous computer for the relevant information on the cold index. And the I/O developer conference, Google officially announced that this feature support to add to the Simplified Chinese and Traditional Chinese support, I believe that many Google users also found this change. The current knowledge map (knowledge Graph) has been launched for many countries and regions in the world, and in addition to English and Chinese, it also supports Japanese, Korean, Spanish, French, Russian, German, Italian, Portuguese, Polish, and Turkish.
In addition to search engines, Google now is also one of the heavyweight products at the mobile end. There are a lot of Apple iphone users and even some media friends who don't know much about Google Now, and often compare it with the Siri Voice helper on the iphone, but it's actually two different products. The Siri voice helper on Apple's iphone is an excellent product that users can use to query a lot of information and manipulate the phone through voice. For example, users can set their own address on the iphone and go to the navigator by asking Siri for directions home. But the limitation of Siri's voice assistant is that it is simply feedback to the user's instructions.
Google now, of course, can do this, but it can do more, that is, its analysis of information and the preview can let users think it is a certain ability to think independently of the product. The writer is a nine-to-five workers a day, Google now can through the mobile phone's GPS chip record every night from 10 o'clock to the morning 7 points and automatically set the address for home, record from Monday to Friday every day 10 o'clock in the morning to 5 o'clock in the afternoon location and set as the company address, At the same time record the author's work route and provide the route related traffic conditions and public transport information. I do not need any settings, the mobile phone every morning before work at 8 o ' clock and 5 o'clock in the afternoon before work will automatically prompt the author often take the bus time to avoid the author missed the bus, and based on the road information at the time to estimate home. None of this requires users to ask questions about Google Now, but Google Now automatically provides information and hints through the analysis of user habits.
The author once added a time and address to a friend's dinner in the Google Calendar, but no reminders were set. It is surprising that in the first 47 minutes before the dinner, the author's mobile phone alarm rang, and prompted according to the current traffic information to arrive at the dinner site needs 37 minutes, I need to set out in 10 minutes to prevent late.
And when the author travels abroad, as long as the plane and turn on the mobile phone, Google now will be based on user location information, the initiative to alert the local weather and exchange rates and other important information. By contrast, the Siri voice helper for Apple's iphone requires users to take the initiative to ask questions before they have feedback about the information. The most significant difference between these two products is the active information provided by Google now and the passive feedback from Apple Siri.
We can see that Google is seeping through Android and Chrome to more industries such as home appliances, automobiles, construction, health care, and more, and that the future may produce an intelligent digital ecosystem, all of which will adjust to the user's usage habits. For example, users like to go home after a hot bath, the user's mobile phone will be based on the road to calculate the user's home time, and automatically open the water heater in advance, or when the user in the living room to open Blu-ray player ready to see the film when the room will automatically dim the lights. It's possible that everything that happens in sci-fi movies is likely to come out in our daily lives in the near future.