Interpretation of SEO: Webmaster success is no longer unreachable

Source: Internet
Author: User
Tags key words domain name root directory

For small and medium-sized sites, the site traffic is basically based on the search engine to achieve. and search engine mainly content and website SEO to judge the quality of the site's standards, so that ranking analysis. Content We do not say here, original mainly. Then talk about SEO. SEO mainly through the site structure optimization keyword selection, content adjustment planning, outside the chain of choice to improve the site in the search engine rankings. So SEO then appeared, more webmaster for the survival of the site and focus on SEO optimization. But for SEO status quo, learning a lot of people, but really out of the people are not many. Many SEO learners just learn fur and call themselves proficient in SEO. Many stationmaster also therefore sees the wrong talented person, in vain spent the undeserved money. Then we will talk about SEO here, I hope that some of the owners have little knowledge of thinking.

SEO to solve the problem, improve the search engine site rankings, so as to increase the flow of web sites to bring twice the result. The same type of site some of the rankings by the front, and some on the back, some included more, some included less are SEO related to change. So what factors in the Web site determine the ranking in the search engine?

1, the website structure. For search engines to constantly adapt to the search engine to include crawling Web site structure, including the writing of XML and Sitemap. In general, the two-level domain name weight is greater than the two level directory, the root directory documents the lowest weight. At the same time, the name of the document or directory is best to name pinyin, the directory structure should not be too deep, not conducive to spiders crawling.

2, the website article and the website keyword collocation. Content optimization can be done with the site to do with the keyword, can effectively improve the weight of the site. But the density is best kept between 2% and 8%. Second, adding ALT tags to the picture is one of the basics.

3, add strokes keyword. As a simple example, when we are weak, we usually link to the keyword, which is to increase the weight of the site, tell the search engine what we optimize.

4, external links. SEO in the direction of a very important factor. To judge the quality of friendship links is particularly important, the chain will only backfire. In addition, the more external links to the site, basically also prove that the weight of the higher. External links include: Friendship Exchange, paid links, directory submissions, and link bait, site publishing, etc., here to tip webmaster Point, do not use mass tools to publish external links. At the same time, external links are also a measure of the PR factor.

The above content mainly analyzes the main factors that affect the search engine in SEO, then how to SEO optimization to the website?

1, to determine your core ideas and keywords. Determine the direction of development, looking for the keyword to meet the user's search habits, generally 3 to 6 most suitable. Generally we through Baidu search after the associated words to determine. The choice is greater than the effort, if the early positioning error, then the efforts will be less effort behind.

2, strengthen the key words. Whether it's a search engine or a user. Content is always the first, search engine is based on the content of the site to determine whether a site should be given a higher weight.

3, optimize internal and external links. Whether internal links or external links, the impact on search engine rankings is very important. Internal links can be used to search engines to know what your site core, external links to let search engines think there are other pages you focus on publicity. There are a lot of tutorials on how to improve external links, so here's a little bit of discussion. Soft grammar, is a good choice.

4, analyze the source of traffic. Analysis of the source of keywords, positioning keyword advantages, further to the keyword more detailed optimization screening.

SEO optimization of the use of tools: Web search tools, Baidu Index, Baidu Related keywords, yahoo webmaster tools, Google Webmaster.

Summary: No matter how good SEO do, the algorithm is constantly adjusting. Use the site substantive things to talk, adhere to content-oriented, all from the user, open up ideas, continuous innovation so the result must be wrong. This article is written by the binary network original www.zhichuang114.com. A5 starts.



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