Interpretation of the disillusionment of SEO myth and its rebirth

SEO This word, this foreign product from his landing in the domestic search market platform may be called too much of the mysterious color, it seems that a website to do SEO can be wind, to rain. But as 2012 of the domestic group purchase site burst, the myth of SEO also in Baidu's Cuikulaxiu dashed. 2012 to the myth of SEO hit a time brand, shattered and new brand.

Below let us restore next 2012 this year SEO how myth dashed.

At the end of 2011 Google launched a series of pandas, penguins, to combat the low quality of the site's algorithm to update the prologue, Baidu will always be Google algorithm changes loyal followers, Baidu began to crack down on the web2.0 website cheating, to crack down on the content of the site, collect, copy, hit the sale of links, , this total measure can be said to affect 90% of the site, especially personal webmaster.

SEO is really to the end of it?

Rational and mature seo may need this kind of storm of search baptism, the myth is shattered so quickly, small series can from external factors trapped to interpret.

1. The external cause of myth disillusionment

The social media of Daxing, the myth of foreign Facebook, domestic Renren, friends of the high popularity of the network, so that the search engine itself had to excuse the update close, this inevitable impact to the traditional SEO mode, although the SEO model is also trying to change themselves, but still naturally can not escape the hair outside the chain, Write some non-essential articles, in the way of social media tools, to make a meager, social network and so on. But these fundamentally cannot solve the fact that the SEO can't keep up with the fast pace of demand development in the search market.

2. The internal cause of myth disillusionment

We all know that an industry needs to develop rapidly, and the progress of practitioners is the foundation. Now whether the buyer of SEO or the prime Minister of the seller has the dilemma of positioning bias.

Because the buyer is too obsessed with the role of SEO, I believe that SEO can give the site in the search market accurate ranking marketing, even if the late buyer realized that only to do rankings can not bring anything, but still believe that the huge role of SEO business promotion, that SEO can bring a huge profit space for the site.

Where to look at the seller as the SEO practitioners are how to position themselves. Promotion specialist, outside chain Commissioner, article writer, website architect, news editor, product designer, these should be able to include the most role of SEO practitioner. The single positioning of these roles has become one of the inner difficulties of the SEO myth.

Buyers and sellers often overlook the fact that a website operates. The site is not the buyer simply think that the site has SEO can bring want, the seller ignored their own site is only the catalyst in the operation of the site to operate a piece of the son.

The 2012 SEO Myth burst may be the SEO Practitioner Nirvana Rebirth Opportunity, let us see exactly where the opportunity exists. Let's take a look at the real site operation phase of SEO penetration and decisive role.

1, the website exposure degree

Website initial stage website on-line, the website is ignorant to the user, the function of SEO is a promoter, no matter what technique. High-profile so that the site exposure, you can say that the site was first indexed by search engines, as soon as possible through the search evaluation period. Here seoer what to do I think each seoer more than I know what to do and what not to do.

2. Popularity

The website has enough exposure rate, through the website to visit the user's data analysis, we can analyze the site where there are deficiencies, so as to improve.

The first thing to do is to increase exposure to visibility. The most direct embodiment of the popularity of the site is the keyword rankings, the keywords here can be the website brand, corporate brand, product brand and so on. Ranking of course one is natural ranking or is bidding rankings, a time to build, a quick money. The common denominator is a keyword accurate, avoid hot find suitable for their own can be completed but there is enough to search the crowd of keywords, so that can make the maximum utilization of human, financial resources.

Then is the internal strength of cultivation, a Web site can not embroidered pillow a pack of grass, gorgeous beautiful exterior should have a match for the search users can use content. This content should be the news content of the website, product display content, the website uses the sensory degree convenience content, the enhancement website user viscosity degree content, the content cultivation needs the time accumulation. SEO at this time more roles should be the development of site feature pages, home page of the small adjustment, the timely coordination of news content.

3. Loyalty Degree

Website operation through the previous stage into the formal at this time should be holding the old to dig new policy, improve the loyalty of the old users, found that the resources of new users, SEO more tendencies and service role, and the website news should be timely service with this goal, To this stage SEO should say that the basic is more excessive to the user's discovery and interaction.

But the 3-degree change in website operations is not a constant one, this needs to be based on the site's short-term goals are constantly changing, perhaps the three at the same time, perhaps the two alternately, SEO in the changes in the site operation should be able to adapt to the changes in the operation of these sites, such as SEO may or in the operation of the site to get their own new life.

Old In addition to new, in the process of Web site operation should be the 2012 SEO myth after the Renaissance.

This article by the Cattle Small fish Http://blog.sina.com.cn/1976xiaoyu released, welcome reprint, Reprint please indicate the source