Interpreting how e-commerce sites make pages more "sold out"

 

Running an e-commerce website is like sailing against the water. You must keep moving forward. Otherwise, the website will go back until it fails. For your e-commerce site, if your product cannot immediately attract consumers' attention and call these target consumers to take actions to consume, we can say that your product page is not selling well. The product is very good and the service is very considerate, but there is no one to pay attention to. This is a very painful thing. Today, I will share with you several good steps to promote the "selling" of product pages.

I. Have a concise title that can immediately attract attention

This is a special concern on the product pages of all e-commerce sites. A clear, strong, and appealing title can win the hearts of our target consumers in the first place, so that the target consumers are determined to continue browsing. So how can we assess whether our page title is valid? I think we can start with four "U": Useful, Unique, Ultra-speclfic, and Urgent ).

2. Avoid using fuzzy and extensive adjectives in product descriptions

There are many ways to describe our product information, but one thing we need to note is that these descriptions are not too broad or vague. Using this word will make your product look the same and have no new ideas. We can use precise and unique adjectives to describe products. So what are the benefits of doing so? I think the main advantage is that you can impress your target consumers with the products you provide, discover that your products are different, and then want to know more. Let's look at a case, as shown in

　　

 

We can see two English slogans. The first sentence is: real experience, real people. (A word that is too broad and fuzzy can't be used to get this description. When we see the second advertisement word, we know that this is the description statement of a tourism e-commerce site. We can see that the second sentence is much clearer and more innovative than the first one.

3. Product Information font

Choosing a correct and eye-catching font for our product information can greatly improve the display of the page. Some people may say whether they want to make a very responsible font or not. Even some reception fonts, reasonable la s of blocks and lines, our product pages can also be quite sold out.

　　

 

As shown in, Onswipe is a well-known website in foreign countries. Its elegant font is also a big selling point. These elegant fonts can make visitors feel the fashion of the product. These fonts also make the page more concise and clear.

Iv. Eliminate consumer concerns

What do you usually think of when you visit a very unfamiliar e-commerce site? For example, do I really need this product? Can this product be purchased elsewhere? Is the product sold on this website approved? After I buy a product on this site, will my purchase information be leaked? And so on. This is a concern that everyone will have when consuming on unfamiliar e-commerce sites. As a webmaster, You need to carefully consider these issues before you can communicate with your target consumers. When the customer is concerned about whether or not this product is required or what are the benefits of this product, you can give reasons on the page for this product and third-party reviews of the product, this evaluation can be made by other consumers. When consumers are worried about security issues, you can display your website's security measures and anti-fraud efforts on the page. These can effectively eliminate consumers' concerns about our e-commerce sites.

The promotion of Web Page sales is nothing more than improving the site conversion rate, and the conversion rate is a key indicator for the successful operation of e-commerce sites. I hope this article will help you to improve the page sales. This article is from the http://www.thefaceshop.cc/original