Interview with Chinese iPhone Medical Application Development Team (1)

Clove garden is an excellent vertical community for medical care in China. Recently, it has launched a mobile phone version of drug assistant for mobile Internet products, which has won high praise in App Store. We interviewed Zhang Jinghe, CEO of clove garden, and Li Ning, responsible for wireless products, to talk about the mobile Internet in their eyes.

Physician group preferences

REPORTER: We all know that clove garden is a vertical community for doctors. What are the preferences of doctors when using smart handheld devices? Can you share some research data?

Zhang Jin:Doctors use smartphones as their main smart handheld devices, and doctors often change their mobile phones very quickly, especially in large hospitals in first-tier cities.

Our survey data shows that doctors in the top three hospitals, a mobile phone, will not be used for more than two years. Another interesting thing that corresponds to the frequency of changing mobile phones is that many doctors use smartphones as non-smart phones and use top-level configurations of the iPhone 4, only a few of them receive text messages. Whether it's iPhone or HTC, many doctors use their smartphones as "one version for life": They ask sellers or friends to help install the applications they may need when purchasing machines, then there will be no new applications, no updates to the application version, or even no App Store account. These features pose many challenges to the development of corresponding applications for this group.