Introduction to Logo Design Methods

If you want to know how to design a logo, you must know what it is?

Symbol: refers to an external sayingLogoIs a sign that indicates the characteristics of a thing. It uses simple, obvious, and easy-to-recognize images, images, or text symbols as an intuitive language. In addition to what to mark and what to replace, it also plays a role in expressing meaning, emotion, and Directive action.

Flag, which can be divided: trademarks, logos, logos, enterprise standards, cultural standards, social activity standards, social welfare standards, service standards, transportation standards, environmental standards, marks, symbols, etc. As a special way for human beings to communicate with each other intuitively, social activities and production activities are everywhere and show more and more of their unique functions. For example, the national flag, national emblem, public place signs, traffic signs, Security signs, operation signs, etc, the stamps and signatures of major domestic and foreign activities, conferences, sports meetings, postal transportation, financial and trade, institutions, groups, companies, and individuals all show their own characteristics. With the increasing frequency of international exchanges, the intuition, image, and absence of language and character barriers of the logo are extremely beneficial to international exchanges and applications. Therefore, the logo can be rapidly promoted and developed, become one of the most effective means of visual transmission. Our developing China has long recognized this point! All units and individuals are realizing the need to design a logo at the early stage of development.

 

The logo has many features, so let's take a look at the following points:

1 . Utility
The essence of a logo is its utility. Although it has ornamental value, the logo is mainly not for people to see, but for practical purposes. It has unique and irreplaceable functions. Signs with legal force, especially special missions for safeguarding rights and interests.
2 . Identification
The most prominent feature of a logo is its ease of identification. . Display features of a thing , Different meanings, differences, and attributions between things are the main functions of the logo.
3 . Significance
Notable is another important feature of the logo. In addition to the invisible logo, the setting of the vast majority of the logo is to attract people's attention. Therefore, the color is strong and eye-catching, and the image is concise and clear.
4 . Diversity
The logo is widely used and has a wide variety of features, including its application type, Composition Form, and performance means. Its application form consists of not only a plane, a three-dimensional image, an image, an abstract image, but also a color. Most logos are composed of several basic forms.
5 . Artistic
The logo should be artistic to some extent. It meets both practical requirements and aesthetic principles. I personally advocate individuality. In general, the artistic symbols can attract and infect people, and give them a strong and profound impression.
6 . Accuracy
The meaning of a logo must be accurate no matter what it indicates or indicates. In particular, the co-working logo should be easy to understand first and conform to people's cognitive psychology and cognitive ability. Second, it is necessary to be accurate to avoid unexpected multi-solution or misunderstanding, and pay special attention to taboos. It makes people clearly and accurately understand in a very short time, which is the advantage of being superior to the language and faster than the language.
7 . Durability
Unlike advertisements or other promotional materials, logos are generally of great value and are not easily changed.

Principles and steps of Logo Design:

Creative ideas, appropriate artistic expressions, and concise and general expression techniques are designed to make them highly aesthetic and achieve the best visual effect. Actually, a sign is a concise easy-to-remember sign.

1 First, understand the object's use purpose, scope of application, relevant laws and regulations, and have a profound understanding of its functional requirements.
2 In line with the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target object. Different countries, regions, and nationalities are different.
3 The idea should be specific, specific analysis, and strive to be profound, clever, novel, unique, ideographic and accurate, and be able to withstand the test of time.
4 The diagram is concise, beautiful, and innovative. Graphics and symbols must be concise, concise, and generalized, and the problem must be explained.
5 . Colors must be simple and changeable. The color is analyzed based on the specific meaning. Color has a feeling, points: Warm and warm, distance, weight, soft and hard. Color is also emotional. One color is divided into two types of emotions, for example, red positive emotions are vigor and hope, and negative emotions are dangerous and terror. In short, or strong, eye-catching, or simple and dignified ....... All must be right. The color should be determined by the content, for example, blue is mostly used in electronics, communication, and technology. Green is mostly used in agriculture and forestry. ......... Various colors have their own characteristics. Here we will not take up too much space, so we can send letters and communications in private.

This article introduces the positioning and conception methods of several logos:

ASimplified general positioning:

1 , Positioning by name (Chinese, English, and pinyin)
2 , Location by name (figures, animals, plants, buildings, and other specific objects)
3 , Search by name and text
4 , To represent the external feature positioning of Objects
5 , To represent the internal feature positioning of Objects
6 , To locate the performance of the target.
7 , Positioning from the perspective of highlighting individual characteristics

 

B . Concept:
1 . Representation Method: the system uses an image that is directly associated with the flag object and has typical features. This method is straightforward and clear. easy to understand and remember.
2 symbolic means: Use things graphics, text, symbols, and colors that have a certain relationship with the logo content, it symbolizes the abstract connotation of a symbolic object by analogy and description.

3 . implication: uses an image that is similar to or has an implication of the logo, and expresses the content and characteristics of the logo in a method of reflection, suggestion, and indication.
4 . Simulation Method: A method that imitates or compares the features or meanings of a marked object with similar features.
5 . Visual Methods: use concise and distinctive abstract graphics, text, or symbols without special meanings, it gives people a strong sense of modernity, visual impact, or comfort, which attracts people's attention and is unforgettable. This method is not based on the graphical meaning but mainly on the visual power of graphics, text, or symbols to express signs.

In summary, there are three forms:
1. Concrete form: basically loyal to the natural form of the objective object. After refining, generalization, and simplification, it highlights and exaggerates its essential features as the logo. This form is easy to recognize.
2. Image form: the form of an object as the basic idea, represented by decorative, abstract figures or text symbols.
3. Abstract form: it is expressed in a completely abstract ry, text, or symbol. Such images often have profound abstract meanings, symbolic meanings, or mysteries. This form is often more modern and symbolic, easy to remember.

 

Expression of sign Composition
1. Sequence-based techniques: balanced, homogeneous, symmetric, radiation, large or small hand, parallel or up/down movement, dislocation, and other orderly, regular, and rhythmic forms of graphics, give people a sense of regularity.
2. Comparison techniques: Comparison of colors and colors, such as black, white, red, yellow, and blue; comparison of shapes and shapes, such as large, medium and small, coarse and fine, square and garden, Qu and straight, horizontal and vertical, etc., give a clear sense.
3. Point-to-line method: It can be composed of large, medium, and small points, with changes in Yin and Yang allocation. It can also be composed of all lines, and the width and width of the Square Garden may be changed by mistake. It can also be composed of blocks. It can also be composed of Point-, it gives people a sense of personality and richness.

4. Contradictory space method: This method is used to reverse and reverse the upper and lower sides of the image, and create a special space after dislocation, giving a new sense of novelty.
5. Sharing: When two images are merged, the edge lines are shared, as if you have me and I have you, to form a complete image, for example, the yin and yang edge lines of the hidden graph are shared.

 

Most of the international logo is dominated by English, because English is recognized as a "world language ". The second is the logo dominated by various variations. I have designed a lot of works in Latin and graphics before, and these works can be seen everywhere. This article introduces two types of logo that I designed mainly for domestic text. We also hope that our local text marks can be seen everywhere in the world. This requires the joint efforts of Chinese people and designers!