IPhone6 The bottleneck of innovation apple "new" or "new"--iphone6 release date

Tim Cook, Apple chief executive, introduced the new product on September 9 in Cupertino, California, USA. The same day, the United States Apple Company held a new product launch, launched the iphone 6 and other products. Xinhua News Agency,

Xinhua Beijing, September 10 (Li Tianjin) "You can praise him, or you can discredit him." The only thing you can't do is ignore him. " Early this morning, Apple held another new product launch that could not be overlooked.

In the past decade, the disruptive Apple Conference has been counted with one hand: The 2005 ipod Nano was released, and the 2007 Macworld launched the iphone,2008 introduction of Apple store,2010, which launched the ipad this year. There are, of course, other moments of concern, but these meetings have really made people realise that Apple is defining the world's personal consumer electronics.

The reality is that since Steve Jobs left us, Apple has been accused of being new. And the media has repeatedly compared Cook's apple with Jobs ' Apple, unable to create time-scale products, and product sales to be overtaken by cheap Android phones, which seems to mean that Apple will suffer a rout, which is only a matter of time.

Looking back at Apple's innovation storm in the middle of this century, Apple has launched almost every year new products, or products that can change the rules of the consumer electronics industry. From the 2005 Mac Mini, to the iphone, the Apple TV set-top box, to the 2008 MacBook Air. Next comes the ipad and Retina display two years from now, while ipad Mini and Mac Pro are also important product updates from Apple. However, these products are based on the existing product line.

The question is whether Apple can provide new products to sustain the company's high growth, or simply rely on upgrading existing products to drive performance growth. Apple's profitability and growth point appears to have suspended. And the new product launch has become Apple's self-recovery, consumers find their expectations, and even investors to regain confidence in the best time.

Apple launched its "refreshing" large-screen iPhone6 smartphone early this morning and introduced a new product category to the fast-growing wearables market--iwatch. Earlier, a partner has disclosed the new iphone "Look", online is also a business has begun to pre-sale iPhone6. The new wearable device is the "killer" of the apple, compared to the already exposed iPhone6.

It is reported that over the past year or two, Apple has been involved in a number of senior talent in the fashion industry, including the former vice president of global sales and retail Heuer luxury watch brand Patrick Prougnoc, Burberry's former chief executive Officer Angela Allendetz, and former CEO of Saint Roland fashion brand Paul Danny Buddha. The cross-border strength of these columns suggests that Apple will marry fashion, and that smart watches seem to be the best choice.

The smart watch is the first new product ever introduced by Cook in charge of Apple, which aims to integrate health and fitness tracking capabilities with communication functions. It is priced at $ 349 and will start selling in early 2015. Apple CEO Tim Cook hopes to revive the company's reputation as a source of innovation in the high-tech industry by introducing new products and services.

Apple's flagship iphone series, after three years of stubborn resistance, has ended up in the market, adding to the wave of big-screen smartphones led by Samsung. After all, three years ago, when smartphones were generally less than 4 inches, Samsung was the first to pre-contract the large-screen trend of mobile Internet, with the first 5-inch large-screen mobile phones being popularized in the note series.

Today's smartphone screen is basically 5 inches above, in order not to be the market more and more far, even the most stubborn Apple has to adapt to the trend, the voice of the user gradually open attitude. The 2012 IPhone5 expanded to 4 inches, and the 2014 IPhone6 to 4.7 and 5.5 inches, and the strong Apple made a little concession.

The change is not just on Apple's traditional product line, even if it is not the intention of Apple itself. Steve Jobs believes that a 3.5-inch screen with one-handed operation is the best size, and Apple has always embraced his philosophy of not doing market research and believing that consumers don't know what they want. But as the pace of rapid growth began to slow, Apple, the heyday, was under pressure to make changes.

Apple Pay, meanwhile, has exposed its ambitions and trend in the mobile-payment world. The most notable highlight of the Apple conference this year is the mobile payment function based on NFC technology. While Apple's senior vice president, Schiller, has publicly denied the prospect of NFC technology, the small-screen ipad and the big-screen iphone illustrate Apple's increasingly practical attitude. When the Giants rushed to grab the mobile payment port, the Apple couldn't sit.

Apple says it has partnered with American Express, MasterCard and Visa, and has partnered with 6 banks such as Bank of America. This means that Apple will cover about 80% of U.S. credit card users. Apple Pay's initial partners include Yum, McDonald's, Disney, Walgreens, Yucca and Macy's, and, of course, the Apple Store. In addition, Groupon, Uber and Panera also integrate Apple Pay so customers can complete their payments without entering any payment information.

Apple's new, has the ambition to revitalize its reputation, but also to face the market trend of frustration, there is consumer suffering and other expectations, there are industry and external competition ... Apple new products, although the need for market testing, but the future is still available.

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IPhone6 The bottleneck of innovation apple "new" or "new"--iphone6 release date