Is virtual reality technology in traditional tourism, profit or disadvantage?

The foreign media wrote that the virtual reality technology is developing rapidly. Soon after, the consumer version of Oculus Rift Virtual reality helmet will enter the market. When connected to a computer or mobile device, it gives users a 3D experience that gives them a sense of realism in a virtual world. So will it significantly change the traditional tourism industry?

Virtual reality technology is not only applicable to the game field. With 3D drawing software, businesses can create virtual versions of real-world locations that allow anyone to get a live experience anywhere. With technology tools like the Oculus Rift helmet, one day you will be able to enter the virtual world to explore the museum, explore the theme park, and even stroll around the national park.

This virtual travel feature raises an interesting question: will virtual reality benefit or disadvantage the tourism industry? Further, is it possible to offer too many experiences online? How many people will not go to distant destinations because they have been explored in the virtual world?

Although this technique is still in its infancy, it may take years to get popular, but the possibilities for its promotion are endless. When it comes to travel, imagine what kind of experience you can get online. For example, the Louvre will showcase the Mona Lisa portrait, making it possible for millions of people to enjoy the classics every day; Anyone can climb up the Leaning Tower of Pisa to admire the view.

Of course, to hang up people's interests, you can not provide all the content experience for free. Travel destinations will want the new technology to serve as bait to attract more visitors.

Virtual reality Video

Destination BC is one of the first enterprises to use virtual reality technology to promote tourism development. With Oculus Rift Technology, they made the first virtual reality video-theWild within VR Experience. They also provide a 2D preview of the video on their YouTube channel .

The destination marketing video was filmed with 3D Printing of custom-made equipment. The equipment is surrounded by 7 dedicated high-definition cameras, which include helicopters, boats, drones and walking. The whole video revolves around the British Columbia, Prov. of Canada's Big Bear rain forest, the scenery is breathtaking.

But is it worth the use of the latest virtual reality technology in tourism destination marketing? Destination BC of the CEO Martha Walden ( Marsha Walden explained, "We think virtual reality technology is good for travel marketing." It allows our customers and media partners to experience our destinations in an unprecedented new and unique way. "the full version of theWild within VR Experience video should be released this year,Destination BC Hopefully it will attract new travelers to British Columbia, Prov. for a personal exploration experience.

Will you go on a virtual tour?

So far, there has been no indication that tourism will suffer from the current technology impact. This situation should not change for a long time. Maps and navigation applications make it easier to travel to unfamiliar cities. In addition, Google Translate service can even provide real-time verbal dialogue translation. However,Oculus Rift is expected to cause great changes as it is expected to create a very realistic version of the real place. If the virtual travel experience can be very realistic, then travelers may start spending money elsewhere: experiences such as spas, fine dining, luxury hotels, and the virtual world without museums.

The virtual reality of water testing is more than tourism, and a number of other industries are exploring the new technology. The real estate industry is exploring the use of technology such as Oculus Rift to conduct real estate marketing. In the future, finding a new home may be much easier because people can make virtual homes when renting a house, or even experience interactive features like opening a closet door.

Before committing to such technologies, however, companies need to ask themselves whether using virtual reality is a viable marketing strategy. If anyone can experience what your business offers online, will they then invest time and money to experience it?

These will only be known in the future. However, the cost of travel, hotel accommodation, tickets, etc. is increasing, and many people have very limited vacations. If the virtual reality can bring a good experience, people will toss a visit to the scene? Virtual travel means that you don't have to commuting, fly, get jet lag, don't run into bed bugs, uncomfortable hotel beds, and don't tip. You'll be able to enjoy a cool new destination in just a few minutes and a comfortable chair.

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Is virtual reality technology in traditional tourism, profit or disadvantage?