Is it a stick or a creative apple why push a big screen ipad?

August 28 News, the major media recently released Apple may release next year 12.9-inch ipad news, the technology blog Mashable published a commentary on the use of this product analysis. The article argues that Apple may want to use it to tap into the corporate market, and that the news is a sign that Apple's policy has changed and become more focused on consumer needs.
　

Enter the enterprise market
Once upon a while, tablets such as the ipad were used as entertainment devices, making it a great tool for watching movie dramas, playing games, reading newspapers, sending e-mails and surfing the web. But in recent months, the focus of the ipad's advertising has changed, emphasizing the productivity and creativity of the ipad. Earlier this year, Apple and Tim Cook also warmly welcomed the presence of the ipad version of Office in the App Store. The attitude of Apple and Cook may be related to this shift.
　　
The problem is that when people really want to do some kind of work, they still choose laptops and keyboards. But it's not a problem for Apple, because it has its own MacBook series, and it sells very successfully. Perhaps Apple's idea is that a bigger tablet could attract more productive and creative employees to the Apple platform. Recently, Apple is aggressively moving into the business world, with a 12.9-inch ipad that can better meet the needs of large-scale businesses.

J.P Gownder, chief analyst and vice president of Forrester Mobile and equipment at market research, agrees with this view and says that the tablet market should not be seen as a whole now, but that it should be based on different areas of concern and that companies are one of those areas. He says the market is growing faster than the consumer market.

It may be tempting to have a big-screen tablet that can be thin enough to carry away, but it clashes with the 13-inch MacBook Air in some way, but perhaps the big-screen ipad will be lighter and thinner, more portable than MacBook Air, after all, really talking about productivity features, No keyboards and usbhttp://product.it.sohu.com/list/subcate_682_1.html and ipads are still inferior to MacBook Air.

Make a distinction with a tablet phone
Big screen ipad may not automatically become a productivity tool, Samsung has released the 12-inch tablet Galaxy Note Pro and Tab Pro is a good illustration.
J.P Gownder said the big screen tablet would become another option for people watching TV, in part because of the rise of mobile phone tablets. It is almost certain that Apple will also launch its own mobile tablet next month, which will reshape the tablet market. 4.7-5.5-inch smartphones will suppress sales of 7-8-inch tablets because they are too close in size.

Gownder that people would prefer to use a big-screen ipad at home, using a tablet on the road and using laptops and PCs while working.
Or a detachable keyboard is included
What Apple is most interested in is the commercial sector, which, in addition to the 12.9-inch ipad released in 2015, may also release an ipad with a removable keyboard, which is not a fresh idea. There are already many third-party Bluetooth keyboards on the market. Microsoft's Surface Pro 3 is this hybrid product.
Gownder agreed that a 12.9-inch ipad with a Surface Pro-type keyboard would significantly increase its productivity in the business world. However, since this hybrid product will conflict with the MacBook Air, Apple may never release this product, but will only sell third-party keyboard products.

Meet user needs
If, at Apple's press conference, Cook introduced a 12.9-inch tablet with a keyboard, and the keyboard was not produced by Apple, the outside world wouldn't be surprised. The news that Apple could release the 12.9-inch ipad has signaled a change in its policy.
Unlike the stubborn Steve Jobs of the late chief executive, Cook pays more attention to the consumer's feelings and experiences, and if the consumer really wants it, the ipad screen gets bigger and the keyboard is no surprise.

Is it a stick or a creative apple why push a big screen ipad?