Hong Lei, a tomato garden, was detained in August 15. In some groups, he highlighted the indifference and lack of intellectual property protection awareness. After the incident, many people still expressed support for Hong Lei's illegal activities. In this context, starting from September 22, Microsoft launched a home and student office package (simple edition package) in China at a low price (199 yuan per set), limited sales, and market response. What are the results?
First of all, let's ask, if Microsoft's genuine (4-piece) Home and student office prices are RMB 199, isn't it expensive? One day before the National Day, I went to the lianbang software store in Zhongguancun, Beijing, and put this compact boxed office in my hand. I asked myself, Is it expensive? In contrast (compared to other software products displayed in the window), I think twice, this price is not expensive. However, the original office kit (a set of 699 yuan) can be installed on three computers, but now it can only be installed on one computer, so the actual price reduction is not large.
Today (the afternoon of June 13), I called the largest lianbang software monopoly chain store (010-82535940) on the third floor of Zhongguancun Science and trade center building to inquire about the sales of this office suite. A male salesman on duty said to me, "We still have this office suite for sale ." I went on to ask him, "How are you shipping every day ?" He replied, "about 10 sets ." I suddenly understood. As you know, the surrounding area of Zhongguancun in Beijing is one of the most concentrated areas of Colleges and Universities (students) in China. Every day, the company's software store (the only one in this region) ships around 10 sets of office (Student Edition, it is simply unimaginable (the index volume is too small ). The surrounding schools are so intensive, students are so concentrated, and the prices of genuine products are so low that they still cannot be sold. From this, we can hardly imagine the situation across the country. Why?
I dare say that in general, every student in a school (college) needs an office kit (on their own computer ). In fact, they are not concerned about the way these software comes, and they are not responsible for this price reduction promotion. It is said that these students have received preferential treatment from Microsoft (some Microsoft products are free of charge). Is this true? I am not sure. However, office is required by each of them. In addition, parents of Secondary School Students should spend money to buy a genuine software package for their children. But why is this unexpected situation (demand) not happening? There are only 10 districts every day. Can this be said? Apparently, Microsoft's current sales promotion of genuine and low-price editions (40 thousand sets nationwide) did not meet the expected goal.
In my opinion, in an environment where people have a very indifferent awareness of copyright protection, it is not a solution to reduce the price for promotion. People will not appreciate the price cut because it is too large. Microsoft has been addicted to piracy for a long time. Now, even if Hong Lei is captured, it cannot be used. attackers are poisoned too deeply, I am not playing with you (purchasing genuine products. Price reduction promotion is no longer a good experience. So where is the way out? The answer is to pay close attention to education. Microsoft must instill in people's minds the treasure of zhijia and the Business Model (Principles) of commercial software. In fact, Microsoft has made a lot of efforts, and there are already quite a few fans (mass base ). If you don't believe it, you just need to read me and say a good word about Linux, and you will be overwhelmed. I say every day, it is evidence to be scolded every day. However, in China, if commercial software has not been developed, Microsoft has a responsibility. Microsoft China must take the lead in the development of commercial software in China. For this, Microsoft has no embarrassment (making money) and needs to be justified. I believe that commercial software is not developing, and Linux is useless. Not long ago, the US openlogic announced a global software census, proving an astonishing objective fact: Windows users are the largest consumers of FOSS (Free/open source software. We can see that there is no reason for the existence and development of FOSS because Windows Genuine users do not develop? Although I cannot make it clear, I do feel it. No one buys cheap genuine products, piracy is still the favorite, where is Foss?
