Is the big-screen game ecology of le-video crazy to become another potential market?

650) this.width=650; "src=" http://zhuyi.blog.techweb.com.cn/files/2016/06/youxi.jpg "title=" Youxi "width=" 500 " height= "333" class= "aligncenter size-full wp-image-1632" style= "border:0px;margin-left:auto;margin-right:auto;"/ >

On the day of May 31, Le Vision held a conference in Beijing and Double 叒 Corporation.

The launch of the three new eco-TV, in accordance with the consistent style of music, these TV is not only "high body price ratio" of the sale, but also in the configuration and performance of the face completely seconds to kill other friends three streets, in short, is very worthwhile "buy buy buy" model. However, for me, the brand new TV is attracting attention, but the other focus of this event is that Le Vision launched the big screen game ecology. From the point of view of the whole conference, although the big screen game ecological content in the whole conference in the proportion is not very large, but from the music as good at the ecological management approach, this new attempt to play the big screen of the game ecology will become a new strategic direction.

I queried the detailed information, from 4 aspects of the shallow to read.

1, platform + hardware + content + partner = le big screen game ecology?

The so-called ecology, must have different elements exist, and different elements need to have a common business ties to connect, so that ultimately each element in this bond relationship can maximize the role and value of the same time, but also the additional chemical reaction effect. In the music vision large screen ecology, the hardware negative profit but the member income compensates the hardware marginal cost pattern, namely is one kind of complete ecological chain, then, at present the music view big screen game ecology is what ghost?

It is not difficult to find the entrance from the vicinity of Le AV super TV, as early as the introduction of the early Super TV, le Vision has been quietly for today's game eco-cloth under the forward-looking situation. For example, the LE-video content platform not only has game channels to the Super TV and users to provide entertainment rich content, but also launched the shooting of firearms and other peripherals, has been gradually filled from the beginning of the video game vacant elements post. In addition, the game handle, VR equipment, such as the introduction of terminal hardware, also makes different players in the experience has more choice space.

In particular, it is important to mention that Le Vision and Ubisoft and other developers have formed a partner, this is berthelot off the game resource channels.

With the advantage of the platform at the big screen, as well as the combination of a variety of hardware peripherals, a video game center, and Ubisoft, The Lego game ecosystem also has the "platform + hardware + content + Partner = The big screen game ecology" model of the construction camp. This ecological platform, from hardware to content, from terminal to channel, is the manifestation of the ecosystem of the game, and it is the competition that other TV platforms cannot match.

The eyes of Jia's boss are not far-reaching.

2, to attract partners and developers, to build the advantages of large-screen game ecology

In the introduction of the vice president of Le Vision Holdings, the director of music and entertainment, "Le video game Center has become China's first large-screen game platform and the first large-screen body-feeling game platform, relying on a strong intelligent terminal, open intelligent system, mature operation team, perfect operation channels, le Vision Super TV has become an ecological class big screen game platform, Attracted the world's leading interactive entertainment product production, distribution and distributor of Ubisoft's content debut on the Super TV platform. "It is understood that in the next two years, Ubisoft will have at least 3 main games per year in the exclusive debut of the Le AV super TV platform.

In addition to working closely with Ubisoft, another big part of the music vision is the creation of an open platform model, such as full support for game content providers (Le Vision has partnered with 95% of China's largest-screen game makers), and deep customization of relevant gaming accessories, 0-share strategies for gaming, applications with access to the Lego ecosystem, and 100% Return the proceeds to the developer. In addition, the ChinaJoy is the chief sponsor of The Lego, and provides research and development support to the open-minded players, enabling the body-to-be-depth custom body accessories to turn the somatosensory game from gimmick to practicality.

In collaboration with game trolls and providing open platforms and research and development support for game developers (including hardware devices), Le Vision also provides strong distribution channel support. At this conference, Le Vision announced that it will publish a variety of such as "Assassin's Creed: Natural", "Toys to Life", "Infinite Fantasy", "Black Team", "small Army 2" and other large-screen game. and other game platform is different place, lies in the big screen game ecology not only provides the game platform support, but also undertakes the game content promotion assistance, this also is the other game platform incomparable place.

3, distribution and incubation, IP and investment in the first growth base

Jia Yueting Pavilion is never only look at the immediate interests of the people, Le Vision can have today's achievements, presumably and Le Vision in the forward-looking strategy, detail and other aspects of the expertise and stringent requirements inseparable.

The big screen game ecology that we want to build is a good embodiment of this-in addition to providing users with a more convenient entertainment experience, another value is to bring the game product promotion space to partners (such as Ubisoft), and for developers (game developers and peripheral developers), Le Vision offers not only 100% Return developers and provide research and development assistance. These measures as the new competitiveness of the Lego game eco-platform, can not be said to be no ancients but it must be a very complete game ecological platform at present.

But, you think it's over?

No, it's not. Because the big screen game to do more than just this work, in these games and entertainment-related work, The Lego video game also to the IP incubation and investment Deng direction into a revolutionary step. That is to say, in addition to the industry, users, partners to provide a three-way solution to the situation, but also to the future of the olive branch--not long, a big screen game ecological incubation or investment of IP value and influence or will become another phenomenon, For example, the relationship between the current Lego film and the le-video super-TV.

Here, it can be said that the game ecology of the music vision is not the same, it is not only connected to the ecosystem of users, content and partners, but also connected to the future.

From now on, this is the real value and height of the music vision game ecology, looking at the current market all the game platform, can rival the game ecological platform opponents, from now on it seems really no.

4, the big screen game ecological influence highlight, user trend-driven industry change

Le Vision Large screen game has good ecological elements, through the user connection between the implementation of the anti-, then for the platform, such an ecological how to provide users with the value of the show?

For example, what if no one has a cold on this ecological model?

For this question, perhaps direct data messages are more likely to explain the problem. According to the Intelligent Terminal Research institute data show, the current "large screen game depth of active user scale is soaring, the quarter-on-year average growth of 32%, of which 2016 Q1 depth users grew 193%, game applications accounted for the Super TV TOP100 application ratio reached 35%, has become an important application scenario for Super TV users, the game user monthly Arppu value of 137.3 yuan, the rate of quarterly growth 57%,ARPU quarter-on-month growth of 100%. ”

This means that the large-screen game ecology of Le Vision not only has a huge number of user groups, and each user creates a very high value contribution, for game value, the higher the Arppu value of a single user creates the greater the business value of the platform.

And for developers and partners, the corresponding data also fully illustrates the value of the big screen gaming ecosystem is equally huge: "Le video game Center TV daily Recharge 1.09 million yuan, user pay rate 18%, order success rate 84.5%". This just ended the 4.14 hardware free day activities, the first 1000 game handle users of the event, the average per user "month ARPU up to 258 yuan, the pay rate of 27.3%, is the other game users to start the game 4.7 times times the number of games, pay 9.4 times times the success rate." ”

This is the experience driven trend.

It is the most complete and magnificent game ecological platform I have ever seen, although it looks like bragging, but it is real.

Finish

Zhu Yi, Science and technology from the media, well-known opinion leaders.
: Izhuyi
Public Number: Zhuyiweixin

Copyright Note: in the name of the label and the source of the circumstances, welcome to reprint this article and no payment of remuneration, nor need to obtain my consent, but remember to label the author's name and source.

Is the big-screen game ecology of le-video crazy to become another potential market?