Is the higher the number of bidding keywords, the better?

Is the higher the number of Baidu bidding keywords, the better? Many bidding companies have asked me this question. Today, Cha Hongjiang will discuss it with you in text. First, you must understand the meaning of the keyword? To put it bluntly, the keyword is the basis of the bidding

Is the higher the number of Baidu bidding keywords, the better? Many bidding companies have asked me this question. Today, Cha Hongjiang will discuss it with you in text.

First, you must understand the meaning of the keyword? To put it bluntly, keywords are the basis of bidding, which is equivalent to weapons of war. if there is no keyword, how can we talk about rankings and click consultation? Therefore, keywords are the first level, keyword positioning directly affects the promotion effect in the future, that is, the effectiveness of weapons directly affects the combat efficiency.

When talking about keywords, we have to talk about the number of keywords. for the same product, the number of keywords for these promotion enterprises may be 1000, while for the other one, there are only 500 keywords, what if the number of keywords is better or less? Let's take a look at the following questions:

If there are too many keywords, will it be able to be ranked first?

If there are too many keywords, will someone click it?

If there are many keywords, will someone search for them?

Is the promotion effect more effective?

I have read a bidding account of some enterprises, which may contain thousands of words. as a result, when I read data, there are only a few hundred words frequently clicked, in the remaining one year, the clicks were all zero. later, I read the words with zero clicks. most of the words are words that are not frequently searched by users and are their own combinations, A small part is the long tail word that users search for, but it may be because the owner does not have a lot of account structures, because it does not have a lot of ideas and prices, the more words, the better the effect, the chaotic classification of results, and the low quality of most keywords, I helped him clean up the structure and delete some words, the key word quality ratio of Samsung reaches 7%, and the effect is also improved.

Cha Hongjiang believes that the number of keywords is better than the number of keywords, because the larger the number, the higher the chance of displaying an advertisement, but the less likely it is to be displayed, it also depends on the keyword bidding and creative quality. It is worth noting that there are more keywords. in addition to frequently used keywords, most enterprises should try to search long-tail words that users can search. if there are some blunt words, none of them can be searched, it is useless, but it affects the quality of the account structure and other keywords.

A large number of keywords does not necessarily mean that the results are good, and a small number of keywords may not be good. The key is how to use them. In fact, only one part of the keywords is the core keyword. 80% of the results come from these core keywords. 20% of the results come from other words such as Long tail words. Therefore, to ensure that all the core keywords are available, you can explore some long tail keywords, because the price of long tail keywords is low and the conversion rate is relatively high.

If there are many keywords in the account, try to classify them when creating the account. Otherwise, the quality of other keywords and the entire account will be affected, resulting in ranking and click consultation.

How can we discover more and better keywords?

1. Every industry has frequently-used public words. these words must be kept in the account.

2. enter some words in the Baidu Index, observe what words the user is searching for, and add any words to the account.

3. check the bidding background search term report. if the words searched by the user are product-related, they can be added if they are not in the account.

4. search for related words on the webpage to find out which competitors did not make the words and add them to the account.

5. combine words to mine long-tail words.