Is there any advantage to the platform e-commerce under the new trend situation?

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In the era of the development of the great environment, the tide has penetrated into all aspects of work and life, whether it is a single leading the big coffee, or ordinary life in the workplace, their unique ideas and values, not only created a distinctive character of the vane, but also virtually clear the contemporary trend of the new trend of culture.

For example, the trend to buy, travel all over the world to the best things to dig out. They rely on a keen sense of touch, foresight and rational market concepts, influence and lead young people, and constantly learn how to highlight the first line of advanced taste.

In fact, the trend is not a simple appearance, it is an attitude, with the truth from the heart. In the entertainment circle even if you have not heard the BigBang song, at least heard the name. BigBang is a superstar in the music scene, T.O.P Tri Sheng as a bigbang in the appearance of the role, but also the undisputed trend leading figures. From improved baseball uniforms, down pants, pants to formal attire, candy casual suits, or dignified introverted, or colorful lively. BigBang's sparkle illuminates the fans ' madness, because they have their own attitude.

Body

In the rapid development of the Internet today, e-commerce as China's social and economic most dynamic organic components, has been fully penetrated into the era of e-commerce. The e-commerce platform also shows us our attitude: "Half sea water, half flame".

2015 has more than half, the integration of e-commerce and the conflict at the beginning of the emergence of the logistics war after the outbreak of the derivative value, price war died down ... This means that the pattern and pattern of the e-commerce platform will gradually change. Even when the traffic costs increased, how to accurately marketing e-commerce enterprises, how to recommend product orientation to the needs of users, is a trend in recent years and even the future trend of new trends.

When many of the domestic trend of media practitioners and trend players, has tried to e-commerce road, to get rid of the industry's own development bottlenecks are mostly unsuccessful, the current e-commerce yoho! in this respect performance. The most important part of this is the precise positioning and persistence. At the beginning, yoho! from a "yoho! trend", with the help of media aggregation effect has accumulated a number of trend of seed users, smart to avoid the way too grounded gas and the concept of the two extreme, so that it in the balance of the user's preferences on the way to a firm.

In fact, Yoho! is a sales platform for the current audience, relying on the purchase of hand-made and big data for this endorsement, the trend as the overall adjustment of the platform. Maintain a high new rate daily, some brands are exclusive, limited, the formation of new and scarce brand resource advantage. The source of the goods is the key. This is the other e-commerce platform is very difficult to overcome.

In fact, the competition of e-commerce platform has already been divorced from the past price war, is a fake doping these low-level, e-commerce shopping experience is no longer just a convenient, friendly interface of a single topic, but includes quality, price, personality, logistics, services and other aspects of the whole process experience. As consumer groups continue to escalate, personalized demand continues to increase, and the exclusive consumption model is rapidly emerging. Want to Deus ex at home and abroad competition, need to rely on differentiation and own characteristics to play the Ace of the hand.

Compared to the positioning of many vertical e-commerce, "e-commerce" alternative vertical e-commerce play seems to be more interesting. By targeting the target population vertically, tapping the core needs of the specific population, and expanding the category, we can not only meet the user's personalized trend demand and the need of comprehensive shopping, but also produce direct emotional interaction with the consumers, and obtain the precious user experience which the comprehensive platform is difficult to replicate.

According to the consumer report data released by Analysys International in May 2015, yoho! 's penetration rate in the consumer group reached 71.5%. This will undoubtedly bring a burst of growth for vertical e-commerce players, but also to find new business opportunities, but the advantages and disadvantages of platform-based e-commerce is equally obvious.

First of all, the advantages of platform-based e-commerce from the customer community, the trust and dependence of some known brands, they only need to reasonably coordinate with many well-known brands of cooperation, goods sufficient to meet the needs of the platform users. Its disadvantage comes from relying solely on foreign brands for marketing, the decision to stay is always in the hands of the brand organizations, it is easy to appear the embarrassing situation of brand evacuation, especially the small and medium-sized e-commerce platform.

Therefore, e-commerce website to want to smooth development, should focus on the development of their own brands, the formation of core values in order to fundamentally solve the traditional offline brand dependence.

As China's largest trend brand network sales platform, Yoho! has always been supporting the original Tide card, to maintain the absolute advantage of supply chain, but also the media, e-commerce, forum, show high integration of the formation of the combination of boxing magnetic force, so that the brand forces resounding. High re-purchase rate, low cost of new customers and good retention directly generate user stickiness and good reputation, so that the strength of soft and hard to complement each other, by virtue of "tide" "New" "is" to achieve specialized and refined, for the development of e-commerce platform set the industry benchmark.

Conclusion

2015 cross-border e-commerce, globalization will be a wave of rushing into the market. More and more in the logistics, payment in all aspects of comparative experience and ability of e-commerce continue to the line of business to extend the tentacles overseas. The next year, under the influence of domestic and foreign economic environment and foreign trade policy, cross-border e-commerce will have a substantial growth, but will not be a large-scale outbreak, in this area, the comprehensive e-commerce platform will be more competitive.

In this golden age that only princes have no king, how to achieve the brand at the same time as the platform, this is the ultimate goal of e-commerce, the trend of China's industrial ecosystem will be more robust, the future of e-commerce platform may be worth looking forward to!

Is there any advantage to the platform e-commerce under the new trend situation?