Is your SEO plan still focused on the home page?

We have always been the focus of optimization on the home page, because we think the homepage is the most important site pages, it is a convergence of the site all the essence of the display page, but also visitors (users) to contact the first page.

and the home page for search engines, but also the entire site of all pages of the highest weight owners, so a lot of novice and veteran of SEO, a thought of the site keyword, would not want to, directly to the home page cast.

But I'm going to ask you guys, are we really going to do this?

In fact, from the advent of the word SEO has developed to today this stage, but also with the development of major search engines in a little bit of change algorithm (which is more prominent is Baidu). I personally think: the weight of the domain name is now not occupied by a particularly important position, A lot of new SEO novice friends take every day from the online hard to find those who think very useful SEO tutorials to learn, You can think from the tutorial that the weight of the top www.xxx.com will certainly be greater than the abc.xxx.com domain weight, while the weight of abc.xxx.com will certainly be greater than the weight of www.xxx.com/abc, and WWW.XXX.COM/ABC Weight will also be greater than the weight of www.xxx.com/abc.html, it is obvious that this statement should be just a theory, just a reference to everyone, everything else from the reality.

Yes, the home page is with its own unique weight advantage, the chain advantage, but also has a wealth of content advantages, the site of each column and some of the essence of the channel will also be displayed on the home page, but also assume a comprehensive display of other aspects of the site. But I think, is these advantages make the homepage also has a very big disadvantage. That's the correlation!

I've heard some SEO gurus say, a page of keywords as far as possible not more than 3, the best is 1~2, I began to this argument is not too believe, and no serious understanding, research and proof, but through the recent several SEO orders, especially the enterprise station such a station problem is itself less content, This statement in the enterprise on the embodiment of the more obvious, when a page that is afraid it is home page you go to do more than 2 keywords, it is not smooth, then why is this? The main reason is because of the poor page dependencies.

I was in the case of an unintended attempt to give up the home page, put the keyword to a page weight is not very high but the relevance of the page is very Good Product section page, focus on the page keyword relevance, content gradient, as well as the relevant links to the page optimization, and then appropriate to do some outside the chain. For example, one of my client cases: Two keywords: Shanxi office furniture, Taiyuan office furniture, is through these methods to do up, now the two key words in both the ranking speed and keyword overall ranking situation, are beyond the use of the home page has not achieved the effect. I think 1 General Enterprise product keywords, in Google's first collection of that page, the first update of that page, keyword ranking directly into the first page of Google. These I only use 23 hours, of course the keyword itself is not very hot, plus God gave me a little luck ( It could be optimized for the night that Google just updated it.

There is: SEO Tutorial is the previous predecessors through their practice to come out of some experience and skills, these knowledge on and SEO beginners should go to see. Make an understanding first! Because the algorithms of the major search engines are changing, some factors may have been gradually optimized in the change. You know SEO is a very practical skill, so, my advice is: Theory can only as a reference to your study, Everything should start with the needs and practical problems of your website.