Isn't seo useful in the face of user experience?

1. Reference value of snapshots

Baidu employee LEE "for a long time, some webmasters have some misunderstandings about the update time of Baidu snapshots. They believe that the snapshot update time of the website has a certain relationship with the weight status of the website. The more frequently snapshots are updated, the higher the website weight, the lower the opposite. In fact, there is no direct relationship between the update frequency and weight of website snapshots ."

Baidu snapshot is an important criterion for determining the weight of a website in the exchange link. Whether there is any reference value after it is denied. I personally think there are some, even if the snapshot does not have to do with the snapshot, but a frequently updated and healthy website snapshot is generally from the past few days. It can also be seen from the side that the webmaster's degree of care for the website, you will not be willing to keep up with a whole day without updating, just link the website there for friendship. In addition, the website weight will gradually increase with the enrichment of the content. In any aspect, frequent snapshot updates are of reference significance. Therefore, as SEO, this reference standard should not be applied.

2. description tag

Baidu search engine optimization guide "description is not a reference factor for weight calculation. The existence of this tag does not affect the weight of the webpage. It is only used as a selection target for the search result Digest ".

Although this is the case, it is actually very useful. Writing a good tag is very important for a website to improve its entry rate in the search engine. Just like Baidu's bidding language, SEO should also focus on the role of this tag. First, the description label is directly displayed on the search page. As long as your description can capture the user, even if you are not ranked first, it can increase the point-in-rate. On the other hand, the words that appear in the description tag like the keywords in the search will also be highlighted in red, attracting the attention of users. We all know that the higher the website entry rate, the higher the website's ranking in the search engine. Therefore, even if the description tag cannot directly affect the weight of the website, it also affects the weight ranking of the website from the aspect.

3. keywords Tag

Official Staff LEE: "meta keywords has long been in the history of garbage collection, and we will ignore it directly ."

Since Baidu directly denies the key words tag function, we don't really have this function. Now, there are indeed many websites that do not have this tag set to earn a good ranking. However, since its birth, the keywords tag has not been abandoned, except Baidu, as well as Google, SOSO, Sogou, 360, and other search engines, this tag can help search engines determine the core content of webpages. For Baidu, it is not a day or two that the rule changes. Therefore, for the entire network, in order to allow the website to adapt to the search engine for a long time, it is also necessary to do a good job of meticulous tags.