[IT industry] network disk has stopped service, who is next?

Today, Sina Micro-disk issued a notice said to adjust the service function, stop ordinary users of the storage services, that is, the Sina micro-disk search, sharing function. Since 2016, there have been 115 network disk, UC network disk and many other online data storage products to announce the closure of file storage, sharing functions, which is fatal to these products themselves. On the surface, the decline of these nets is affected by the national network of yellow content cleanup and remediation actions, in fact, in China's Internet environment, the unique operating model of China's network services is a "can not be long-term existence." A change in policy, the death of a piece, it is really impressive.

As early as 2014 years after the fast-sowing server was shut down, the same video sharing function of the various nets have also been affected, at that time, including 360 cloud disk, Jinshan network disk, 115 network disk, including a variety of products related to the yellow content, sharing mechanisms have been cleared or limited. 115 Network disk has canceled the mass sharing function, "gift package" sharing function, and finally closed the friend sharing function in March this year, completely reduced to a stand-alone disk, and soon after the UC network disk also announced on April 15 closed upload, storage, download and other major services, and then to today's Sina micro-disk announced the closed search, share features. NET disk player One after another down, let people sigh impermanence at the same time there is also inevitable, it is inevitable that in China's internet industry is slowly moving from the Robin Hood period to the right course of transition, "free lunch" play will become more and more less.

Domestic online storage industry from the beginning of the birth of the domestic Internet industry with the early Robin Hood, not on the surface of the habit, simple is to use "free" to attract users, gathering traffic, advertising this single means of monetization to make money, which is China almost all Internet entrepreneurs want to get the first barrel of gold, like the early rain forest wind , Tomato Garden website, through the pirated Windows system to attract a large number of users unwilling to pay for the legitimate system, use in the system to embed ads, plug-ins and other very low resource costs to obtain huge traffic, and then through advertising, sales and other ways to achieve huge profits. These sites are, the above mentioned fast broadcast, operating mode is also the case, can say "resources" and "traffic" is the key word in their business, network online storage service is no exception, only for the network disk services, through the user self-upload, sharing mechanism, the use of the power of the masses, but also greatly accelerate the resources of mobile phones and the accumulation process. What is a resource? For the vast majority of netizens is just need, which led to like 115 network disk such products can quickly burst red, the data show that in the most prosperous time, the 115 network disk is only the comic resources download traffic peak can reach about 3000G per hour.

While such a model can make the online storage service provider a huge profit in the short term, but as the product grows rapidly, the user scale expands, the server and the bandwidth cost pressure that provides the service needs to increase sharply, the network disk flow is many, but the efficiency of the monetization is not high, This single profit model does not support the cost of expansion of the company's operations, it is, the early access to the free way of users, basically no loyalty, if not to find new revenue growth point, talk about what the future?

Since the breakthrough point is not seen in a short time, the demand for service providers will naturally be more intense, and the negative effect is transferred directly to the user. In today's China Internet, software products forcibly kidnapped users, forced boot from the start, secretly installed plug-ins, bundled homepage Such behavior has been common, there are full screen colorful esu kitsch ads, the user's experience and even the most immediate harm to the interests of the most direct. For the network disk service providers, there are even more, when the free mode has no thought of the following, the accumulation of resources through the accumulation of huge amount of internet resources in their own server, but become "to threaten" users to pay policy compromise of the chips, and for the early free strategy spoiled users, at this time can say what?

Of course, for domestic network service providers who are not born with the gene of the VIP value-added service, such as foreign Dropbox, to obtain stable users and growth space, the result of mandatory charges is more user's loss. Therefore, back to the beginning of the article said, in the national regulation policy, yesterday fell down is 115 network disk, UC network disk, today is Sina Micro disk, tomorrow will be who? Who is not good to say, but there must be a successor.

In the final analysis, there is no free lunch, and the internet business cannot be excluded because of its "sharing" features. Business is ultimately business, should let those provide quality services products have a reasonable income, by shouting "free" to win the eyeball, PK "conscience", will eventually be the business of "Iron Law" defeated, this is the business ethics, the world business, but that is.

Transferred from: http://bbs.kafan.cn/thread-2038747-1-1.html

[IT industry] network disk has stopped service, who is next?