It's not 2.0 wrong to find a profit model.

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For a while did not write things, on the one hand is busy, on the other hand, because of the chaos, this year is an eventful internet, from the beginning of the year to now hula up a large new concept of the Web site, and now the decline of the crash went down. The internet is like this, under the catalysis of capital always out of a beautiful bubble, and then quickly oblivion down.

From Donews to the web2.0, many people began to sing 2.0, or even negative 2.0, or claim that the development of the website should be from 2.0 to 1.0, and so on.

Wxunion is not a fashionable person, in the face of everyone's comments and rapid changes in the market, I choose to be silent, this work, thinking ... But there is always an idea in the heart surging, that is "not find a profit model is 2.0 wrong?" ”

In the eyes of Wxunion, a small webmaster, 2.0 is cool, very strange, very cheap, small to bookmarks, notes, big to blogs, podcasts, personal portals, free network storage on g ..., know dot network knowledge webmaster All should be aware, make a small website still have to spend a lot of money, not to mention is to put a lot of resources to people for free use, But also the strength of the expansion of space to improve the service for people to use, this is how much money to spend ah? What's more, the blog let Xingdong left a not advertising problems, those bookmarks, notes, personal portal want to do it, nor that capital, one is not enough traffic, the second is really do not know that they occupy the market segment. And now this year, all walks of life site has been given to do, advertising business which is so easy!

Sometimes you look over your chest and think about it, and the new Web site starts with a few explicit profit models, even if there is nothing more than advertising, classified ads, or more accurate focus ads, anyway, from those advertisers (portal and vertical station) pry business, jump out of this circle to think about, China's network advertising market, how big, How much is the profit and how many portals and vertical stations are experienced in this aspect? Think of all fear, make a half-day from others bowl porridge is not so easy things. Where is your market?

Building profitability is by no means a 2.0 problem, and is a problem for all new business internet companies. This question once bothered Sina, Sohu, also bothered QQ, NetEase, when.

Take off the mask of 2.0, face the profit predicament that the enterprise faces, analyze the market, strengthen the operation, find own market is the fundamental. New business by talking big talk, speculation is not the concept, the operation is not said out.

New business is a new enterprise, you Can "dictionary", but can not "not know Tiger", not "study Tiger", more importantly, you cannot grow, if not grow, even if you set the Halo of 2.0, the top of the new Web site of the hat, holding the Internet Revolution banner, or inevitably be eaten by tigers.

I admire several kinds of stations in China,

One is the portal (including the vertical portal), without asking for information to attract popularity, by advertisers.

One kind is QQ and so on, and individual member collect money, what head picture, space all charge, and user wants money, ruthless!

A class of online games, let the network entertainment into cash flow.

There are two other types of special:

One is the individual station, do the success, with thousands of or even less ocean from the portal bowl of porridge, although the absolute quantity is not much, can invest less ah, input-output than absolute first-class. There are many reasons for failure, and here is not much to say.

One kind is the electronic commerce station, the Doorsill is high, from sells buys to collect the money, b2c,c2c,b2b, plainly all is this channel to the money, basically does not have to divide the advertisement this bowl porridge.

So, the emerging web site can not find a profit model is basically not about 2.0 things, but did not find the market, did not find the job did not find the profit model, with high cost to earn people low cost can earn money, but also want to from others bowl porridge, rob each other's market, the consequences can be imagined.

In front of the lost, Hore. Do the website or really point, wxunion a few comments:

1, look for the market and then do the site, or for the site to find a market, in short, can not hold the site bigger, the market natural attitude.

2, if you want to separate from the other bowl porridge, then think of their own cost is not lower than the other side, the effect and the other than how, is the same, or better.

3, if you want to innovate, it is best to calculate the cost first, think about the profit model, really can't think of a direct profit model at least to think of what market you do? How much of that market was carved up by people.

4, start fast, back also to fast, fast shooter is always the nemesis of sharpshooter.