It's written in the back of the original research design exhibition.

The design of the design? Japan's graphic design leader of the first large-scale exhibition Kenyahara, finally in Beijing, such activities CDC Daniel certainly can not miss, apart organized the collective view of the tour.

In the exhibition, we all exchange their views and feelings, quite a few experience. To this end, we conducted a thorough discussion on the tour of the exhibition, the topics involved from the original research (hereinafter referred to as "the original") works, Muji, to the Japanese design and understanding of the design concept, and so on, we express their views, expressing the true feelings of the heart, it is a designer summit ah. Here is the whole discussion of the Daniel of the Small series (me) shorthand collation.

　　Hcke: I studied film in college, when the teacher had a point of view: Do not indulge in technology, technology is for the arts services. I've always felt that there was a problem with this view, but I couldn't find a counter case. Until the exhibition, see the original brother will be the strength of the material to play to the extreme, I found such a sentence: "Technical inspiration art, Art challenge technology!"

　　Xiaoyu: In fact, I am not very fond of the form and arrangement of this exhibition, many exhibits can not touch, feel and Muji the idea is not very consistent ah. The same is for the public design, by contrast or more like the concept of Ikea, even if the clean aesthetic, not very good integration of life is not enough to play moving.

　　Don: I think Ikea and Muji design concepts are completely different and the pursuit is different. It is very desirable to muji this feeling of return to nature and harmony.

　　guna: Feeling Muji design is more rational and abstemious. Muji's nature has a double meaning, one is the design that human naturally produces in the pursuit of comfortable life, the other is the natural sense that the material itself embodies.

　　Wii: Yes, Ikea is looking for more people to pay less cost to enjoy this commodity, so it will reduce the cost of packaging, many places do more humble, these two are different in themselves.

　　Yong: In fact, I am a little different from everyone, I did not like the previous Muji products, has always thought it is very simple things, even some rough. But this time was moved by the Muji design concept. It is not "so good", such as I use the apple thing, it will send out such a sigh, it is great, so good, beyond my requirements and so on. But the pursuit of Muji is: "This is good", a demand for rational satisfaction, rather than endless satisfaction, is a self-restraint. Now I'm starting to think about environmental protection, thinking about our next generation, and sometimes I wonder if we need so much in our lives and so much waste. We can pursue a comfortable life, ask for more enjoyment, but then we are really satisfied? We will have more, but particularly happy, there will be, but that should be temporary. So do we often want too much? In fact, we are happy, happy, happiness does not need so many conditions and external things can be achieved. I would like to Muji this rational constraint of the design concept, touched me, prompting me to self-examination.

　　Sailingyang: Agree with Yong's point of view, Muji's design concept embodies the Japanese culture of Zen, conveying a white life style. Muji's original idea was designed for the Japanese, not for global. For the design of paper file bags, the overall style is to put Digital World folder Mataphor application in real life: in the original file bag based on the addition of the label on the top (with the file bag into one), the advantages of doing so two points, the first is convenient to pick up, the second is convenient to retrieve ( Because the tab is at the top, you can write something in the bag, to find the time only need the user Fast Scan label of the keywords can be, improve efficiency); This file bag has a very detailed processing is to leave a few round holes in the file bag, so that the user knows whether the inside is installed file.

　　dai: Although I'm not a designer, I still have a deep feeling in seeing these exhibits. There is a water cycle of the device, let me suddenly think of life. How design works in a limited space to show an infinite, let people produce more imagination, this is probably the meaning of design. Another point is two books about the space and meaning of home, let me feel that the home of the goods and decorate all become full of meaning, life suddenly enriched up. (Wii and Yong also share the experience of recycling home unused items)

　　Wnwu: I also have a deep feeling to the design of the beverage box, the first time I see the plane works, I thought Wow, P's good. This time only to discover actually is the kind, immediately did not touch, still can imagine uses the feeling, is not in drinks, but drinks the real fruit.

　　Wii: First say the perceptual, carefully read the design process description in the exhibition, multiple design began in the feelings of the material on the impulse, a latitude to understand the establishment of the feeling. This is great, now we face a lot of business data, facing various industry dynamics, facing ... In a sense, I think we need to regain these impulses. The design of the "Platinum" sake bottle was seen to trigger resonance. What I thought was that when this mirror bottle was in use, the things around the dining environment and all of you would project to it. On this you will see the moment you have never seen yourself. and the original brochure about the Japanese Olympics, the high concentration of the nation is impressive.

　　Qianne: Designers should use the concept of design to live, the entire exhibition impressed the most is to see their use of materials, such as clogs this exhibit, design is very ingenious, and feet contact with the place of some of the leaves, some like dry land, and some materials like moss ... When the foot on the top of the time, will produce and nature of the kind of resonance, it is a touch of the heart of the design power. We are more profound I realized that designers are not only to design the shape and color of products, more importantly, how to guide people to feel the product.

　　Zeta: First, senseware to the material waterproof, breathable characteristics of the expression of elegance and let the general people can resonate: water droplets from the bottom of the expression of air permeability, water droplets from the top of the fall from the water to express waterproof, better than the current market in the existing solution in the digital abstract expression. The second is to convey the characteristics of the abstract (or terminological) of the nanometer material itself, which can also resonate with the unprofessional people. The above two points reflect the role of design in connecting people and technology

　　Rong: Yes, they are designed to trigger a kind of thinking about the nature of things, such as macaroni design, is the crystallization of many designers from all walks of life, from a variety of levels to think about food from the whole process of eating, with a lot of ingenious points to convey the delightful design, Remind us to change the angle to understand things. There is also a feeling that you want to convey the concept of repeated emphasis on the integration of each product, it is more easily accepted by the public, which is also Muji and Ikea successful place.

　　Olivia: I like the logo design of Umeda Hospital, soft cotton cotton with warm feeling, as well as the material of the beverage box, skillfully use the person's "five senses" vision, touch, taste, smell and hearing, skillfully combine these original experience to awaken the memory of people's hearts, So even if you haven't had the drink yet, you're already feeling delicious. There is also a design can not be completely globalized, we must maintain their original, but can not become heterogeneous, original is very important, more and more art and cultural exchanges, it should be more understanding of their originality in where.

　　Mike: I was very familiar with the hospital since childhood, see this set of signs all of a sudden triggered to the feelings of childhood, the original can be so intimate, so to excavate the needs of people's hearts. The original and other Japanese designers have always followed the design of people-oriented, service concept, which is very like, their design involves a variety of subtle areas, such as chair bed, clogs design and so on. In fact, the original in the nation, the nation is the world. What is rooted in this nation is naturally easily accepted and accepted by the world.

　　Guna: The deepest impression is that they are scavenging, they will be jingdezhen porcelain defective pick up, repackaged Muji label, to inherit or reflect the Japanese culture. And do not say that they choose the beauty of the vision and the Chinese and Japanese culture, simple from how to reflect the perspective of their own culture is very useful. Another place where the impression is more deep is n many designers design pasta, how in the limited play space to show their design and design concept here gives a good example. As long as the idea of design is accepted, his work is easily accepted by others.

　　Don: Every time I visit Muji's store, I feel that its products will have emotional sustenance on it. For example, ceramic dining plate, two people use, you can very subtly adjust the atmosphere of the meal. Want natural close, and deliberately to maintain a little distance, and to the United States, which may be related to the contradictions of Japanese national character. What Muji do is actually not complicated, just to balance the beauty and functionality of the form and to meet people's needs. More and more things have been feeling at home lately, but the home has become more concise and orderly. Muji The overall design concept, even in a pen, a storage box or any small things have a good implementation.

　　Wii: Ha, I have a set of dishes, the meal with the people do not like this dish plate dining mode, can only be collected and no longer used.

Haijian: The favorite word is "not as luxurious as wine, not as tempting as perfume, as long as the water as quiet, eternal ~ although insipid but indispensable ~". For example Muji that picture, two person and a no printing good product bag, a person and no printed goods bag, very quiet feeling. Its products in the intangible into your life, feel all the products have their own life, imagine so many lives around you, is this beautiful feeling. (said I immediately feel not calm, as if surrounded by a variety of life as a sudden).

　　Lele: I think so, he is designed a series of products, formed a way of life, this way reasonable (rational) is also very tempting (perceptual), so and Apple is not much different, apple with stiff technology and technology to impress consumers (pragmatic), Muji sell the concept of packaged Goods (retreat). The details of the exhibits are rich, exquisite design, so that everyone can feel a belief in the magnetic field, with the design to impress people, Muji done very well.

　　Ryohli: I think the design is to be simple, clean, German industrial Design Master Dieter Rams said, good design is minimalist, remove too much decoration. Like now.

Muji Apple IKEA Designers have followed this, and the simplicity of the style has received more and more recognition from consumers.

　　Rzhang: The deepest feeling is that design not only focuses on the object itself, but more on the nature of things, like dinner plates, anniversary matches and so on. Redesign is to focus on the use of people and with the occurrence of the matter, the most like the hospital's guidance system, emotional design embodies to the extreme. And the backpack, the designer was initially involved in the whole project, standing on a higher level of thinking, so good. But some things do not fully agree, such as the square of toilet paper, really will be more environmentally friendly? Maybe it's just an idea.

Summary:

There are visual designers, interactive designers, but also useful research students, we from different angles to explore the understanding of the exhibition, this way of thinking itself and design in the design to convey the idea is very consistent, it seems that the harvest is really not small. Ok, today's record is over, and the above statements are sorted by the students ' seats on the spot. Have you seen the exhibition? We would very much like to hear your voice.

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