I. The role of the research programme
The research program can be used to guide our data collection and analysis work in the hands of fully confident.
Second, how to write a good research program
- A hypothesis
- Do not write a research proposal as a plan, but as a speech preparation.
- Two requirements
- Theory to heaven.
- Experience to get into the ground.
- Three questions
- What information does the customer need?
- Why does the customer need this information?
- What does the customer do with this information?
- Four imaginations
- Imagine yourself as an industry expert.
- Imagine yourself doing the operation yourself.
- Imagine yourself writing a report.
- Imagine yourself using the report results.
These four imaginations will allow themselves to see if there is a problem with the research program that they are designing from the implementation of the research programme. These four imaginations will allow themselves to see if there is a problem with the research program that they are designing from the implementation of the research programme.
Three, the sound scheme seven steps
- Clear Research Objectives
- It is crucial to clarify the purpose of the study (what to solve), which determines the following research contents, research methods, and the direction of the report writing.
- Decomposition of research content
- Commonly used logical tree analysis: first deduction and then induction, but also to meet the "not heavy not leaking" principle of decomposition.
- Find the right Research object
- Determined by the purpose and content of the study.
- Choose a Way method
- Select the appropriate data acquisition method and methods.
- Plan Project cycle
- Data analysis to follow the principle of timeliness, timeliness refers to the results of the analysis before the event comes out before, otherwise there is no meaning. Therefore, the research program should plan the project cycle to ensure the completion of the data collection work within the specified time frame, and obtain the results of the analysis.
- Estimating Project Quotations
- Estimating project quotations is determined by the economic nature of the data analysis. Customers to do analysis, the role of analysis and the cost of the measurement, I hope that data analysis in the lowest cost situation to solve their own problems.
- Survey methods used in the project: different survey methods, different unit costs.
- Determine the composition of the project
- As a consulting business, data analysis is a mental work, and the talent factor has an absolute influence on the analysis effect.
- In other words, data analysis can effectively meet the needs of customers, relying on the overall quality and ability of the project team.
- A good project team should not only have clear research ideas, scientific research methods and models, but also have business knowledge and marketing capabilities, to the customer's industry has a deep understanding and a wealth of project research and management experience.
Therefore, the customer is very concerned about the basic situation of the project team, including the following aspects:
• Who is the person in charge of the project?
• Who else is involved in this project?
• What are the educational backgrounds of the project team members?
• What are the research experiences of project team members?
• Have project team members done the same type of project?
Note: In addition to economic, timeliness, data analysis has four characteristics, in writing research programs need to follow these characteristics:
Design framework diagram of the research program
"References" "Data analysis: The virtuous helpmate of enterprises" Chen Leslie
(iv) Uncovering the mystery of the data analysis programme-a case in hand, fully confident
