The New York Times revealed the story of J.c Penney, the first of many keywords in Google's search. When you search for keywords such as dresses, bedding, area rugs, skinny jeans, tablecloths (costumes, bedding, rugs, skinny jeans, tablecloths), you'll find that the first one is not Amazon or Macy's, But a small shop j.c. Penney.
Their SEO technology is very good ah? Online search expert Doug Pierce says Google's bottom line for SEO is very broad, with hundreds of consultants currently able to add a site's ranking by legal means, known as SEO, but he thinks j.c. Penney has gone too far, and this is the first time he has seen such a large and successful SEO.
But J.C Penney does not admit that by spending money, let a lot of sites put a variety of keywords to their site links, so that Google believes that these keywords linked to J.C. Penney's website is the choice of the masses. Google has now punished J.C Penney, whose key rankings have fallen to 70 digits. J.C Penney also fired Searchdex companies that helped them get high rankings in natural search results.
If it's not the New York Times article, maybe Google will never punish J.C. Penney, but j.c. Penney's goal has been achieved, completed a perfect SEO.
Via GIZMODO
Source of translation: Tanioku http://www.guao.hk/posts/ how-j-c-penney-illegally-became-the-number-one-search-result-in-many-google-searches.html (reprint please indicate the source link)