Judging content quality from the aspects of readability, relevance and real time

Content is the focus of the site, do the site is difficult to solve one of the problems is the content, it determines the site can have much of the achievements of the early no good content support, even if there is no marketing ideas can be achieved, the user's vision is discerning, good things do not instill in others will silently squeeze down. As a website, how to judge the quality of the site content?

This is the seoer of many things, most people's view is that the original article is high-quality, must be Good article, many seoer think the original content search engine included fast, so the quality is high; in fact, the search engine is really able to determine whether an article is original, how much similarity, The reason why your original article will be included, that is because this is the internet's "scarce" resources, but does not mean that the quality of the article is high, because the evaluation of the quality of the article is a comprehensive factor, assuming that the original content is irrelevant, then put on their own site is meaningless, there is no value, In general, judging the quality of an article can be from three aspects: readability, relevance, real-time.

　I. Readability of the article

The readability of the article determines whether a user will carefully read this article, although the title of the party is very attractive, but the content as long as not popular, users will still hand off the Web page, is also an original A5, a lot of articles concerned about a lot of people; Some articles after reading will have a lot of praise, some articles after reading but leave a step (this article is very poor), this is the quality of the article decided.

Discard readability, do original is actually very simple, the use of false original tools to create an article, enough to make search engines difficult to identify, because the article's readability is too poor, even people are difficult to see the meaning of it, not to mention the search engine; again, copy QQ chat record, tidy up to write a title up, It is also an original article, but the meaning is elusive.

　Second, the relevance of the article

The relevance of the article determines whether there is a "real need" for an article, generally there is a desire to buy users, will only have a strong interest in the relevant products, and will not care about those unrelated things, so relevance for a site is very important. Taobao station to do the site have collected original article habits, the quality of those articles is very good, but with their own web site is not the slightest relationship, so Taobao passenger station died a batch after another, this is not Baidu can be obliterated Taobao, but Taobao customers do too much.

Baidu Google also explicitly launched the anti-spam strategy, which is to indicate that the relevant content for those not related to the punishment, now do the site must be careful, is not a good read article is a good article, you can rest easy, content relevance for the quality of the site article is also an important point to ignore.

third, the real time of the article

Why does Baidu crawl faster for those things that are fresh, included is also fast, and for those old content ignore (difficult to be included), why A5 combined with hot information, event writing article easy to pass, this is the real time of the article, the article real time is mainly reflected in the real-time nature of the event, For example, the recent Internet comparison of the mobile phone industry, Baidu, 360, NetEase all out of the mobile phone, if the writing of similar articles, for the public is also relatively new things, the desire to read is also very strong.

Some SMS websites, the real-time nature of the article is more important, when heartily is coming, they may now be ready to update those about heartily text messages, because this is the user's concern, also is the search engine like the article.

When it comes to the real-time nature of the article, we have to say A5 soft text audit, a lot of friends who write soft Wen complain about why their articles are always unable to pass, the reason is that your content is not innovative, today is SEO, tomorrow is SEO, the day after, or SEO, whether the editor or the user, will be disgusted with this type of article.

Readability, relevance, real-time personality is judged an article quality or bad indicators, but also every editor must master, Good article is the site most need, but also an integral part of SEO. Chapter by the Taobao Landing http://jyxxjc.com Small series of original, reproduced please add the article link, thank you for your cooperation.