Judging from Google's spoof Baidu events

Today, I finally saw a video of Google spoof Baidu. Two years ago, Baidu's "Baidu understands Chinese better" video ruined Google. Today, Google fought back in the form of news broadcast. I don't know how Baidu reacted.

 

Since Google entered China, its competition with Baidu has never stopped. Baidu was the leader in the first place with its primary advantage. Till today, we can see from Chinese search market data that Baidu and Google have scored 55% and 22% respectively. What does the 33% market gap prove? Prove that Baidu understands Chinese better? None!

 

What is the difference between Baidu and Google? How long can Baidu's advantages last? In my opinion, if Baidu does not want to change, its advantage will be at stake.

 

In terms of technology, Google is a world-recognized technological innovation company. Baidu is a leading technology in China, but its advantages are far from obvious in the world. In the web era, the precision of Web Page capturing is becoming increasingly demanding! Feedback on user search will change from a previous webpage to the most accurate answer information. This is undoubtedly another major challenge to the search technology. In fact, Google's R & D capabilities and R & D speed far exceed Baidu's. Google can quickly develop corresponding products to meet market requirements and look at its huge product family!

 

In terms of the market, Google targets the world where China is a large market but not the only market. On the other hand, Baidu can only dominate China and occasionally go abroad. In Japan, it is not a dead man! So we can move back to Step 4 to say that Google can lose the Chinese market and survive. Baidu cannot. Google can threaten Baidu's Chinese market, but Baidu only needs to watch Google ride in the United States on the other side of the ocean! When the path of economic globalization goes deeper and deeper, and the quality of the people is improved, more Chinese people will enter the world to find a higher level of information sharing. Unfortunately, Baidu can only be Baidu China, but Google can be Google world. When we use search, we will not choose Baidu or Google, but Google! (What's more, Google also has the web page translation function) if it is so far, it cannot be said to be a sad thing! Of course, this cannot be a competitive advantage for Google China in China and Baidu. From this point of view, Baidu and Google have the most essential difference, that is, resource issues. If Baidu does not go abroad in the future, it will never be Google's opponent! China site. Long SITE

From the perspective of both products, search is the main business, and it is worth noting that a company in Beijing recently reported that the quality of Chinese search in Google China is superior to that in Baidu. This is undoubtedly an irony of Baidu's understanding of Chinese. Google engineers spent 70% of their time improving the quality of Web Page capturing. They always worked hard to improve the user experience. On the contrary, Baidu has always had the so-called better understanding of Chinese, and the user experience has not improved significantly in two years! What is better understanding of Chinese? My understanding is to give users the most intimate answer! Can be closer to the user's search expectation, or even infinitely close! So it is better to know Chinese users than Chinese users. The core of how search operators improve user experience is to improve the quality of Web Page capturing! No matter how long the product lines of Baidu and Google are pulled, search is the foundation of the product! In this regard, Baidu is based on years of cultivation of users' search behaviors. Once users get used to Baidu-based search, the search quality difference is not significant, you are reluctant to choose a new platform! I think if Google's rise in China and Baidu at the same time, Google may not lose to Baidu! Today, Google is improving its search quality. If Baidu doesn't keep up, there will be no better days. Don't forget the brand value of Google. Chinese recognition of the brand is no longer as limited as before. It is not difficult for Chinese people to accept Google as long as Google is good enough!

 

Google began to comply with some national laws and regulations this year, blocking quite a sensitive topic webpage! The ruling class implements ideological governance for the people, and Google obeys the ruling class ideology, so will Google better understand netizens. China's national conditions are complex, and starting with users is the Best Way! Baidu Post Bar removes tedious login and achieves low-cost group discussions. MP3 continues playing the edge ball, but it is in line with China's national conditions. The success of these two services demonstrates the truth that the only way out is to develop the Internet with Chinese characteristics in line with China's national conditions! Baidu's advantage should not be that it is a Chinese enterprise, but its Chinese national culture. Similarly, if Google China can be integrated into Chinese culture, it will also develop rapidly in China. In addition to searching, Google China and Baidu are both expanding their product lines. Other Baidu products focus on one aspect and strive to form a product chain for a website. Other Google products focus on personalization and vertical field expansion. Personalization aims to meet the 2.0 requirements of Internet users, so that every Internet user can have their own personalized Google China. Vertical applications are also a major part of Google. I believe that in the near future, Google's Chinese version of vertical search services will be available to you! Personalization and differentiation are potential requirements of internet users. It is not difficult for Google China and Baidu to add 2.0 elements to these two giants. How can they integrate these resources! Google China and Baidu cannot say who has the advantage in this regard. Everyone is exploring. Whoever pulls the lead will win! WWW ^ chinaz ^ com

From the perspective of the two profit models, Google's adwords are well received (practitioners of Long Tail theory ). Baidu's bidding promotion has always had inherent drawbacks. It was so unpleasant some time ago!

 

Baidu wins by virtue of the old Ben, but today it delivers tomorrow to others. Do not use Baidu to better understand China as the capital, and do a solid job in search. It is the best principle to do a good user experience. Google China is powerful and we should be glad to have such an outstanding competitor threatening our local enterprises. It is not clear who wins and who pays off today, but one thing is for sure. The competition between the two high-tech companies will bring about a common improvement. No matter who stands to the end (of course will not close down ), all netizens will enjoy the best search experience!