Jump out of marketing and do marketing: a Chinese-style rule that marketers must know

Thoughts determine existence and consciousness determine vision.

Do the same in China. If we only look at the market with a single eye, we may only see it. If we look at the Chinese culture, Chinese character, and Chinese history, maybe we will see another different world, find different ways, and even create different miracles. MARKETING Marketing

This is a method of "jumping out and doing" and also a method of discovery. Potential Rule marketing and Marketing

To do so, first research consumers; to do so in China, First Research Chinese consumers; to study Chinese consumers, first research the Chinese character; to study the Chinese character, first, we must study China's national culture and deep psychology. Marketing

From the perspective of Chinese Character and culture, there are eight Chinese: Rule Marketing

1. Rule of "Chinese single brand"

China has thousands of years of feudal authority, and the Chinese are used to commands by one man. Of course, only one brand is recognized. A single brand leads countless products, just like an authoritarian system. At the same time, since ancient times, the Chinese people have the concept of "unification", and the State requires unification. This is a general trend, and the brand aspect also stresses unification.

2. Rule of "building Chinese brands"

Chinese people advocate authority, and experts are authority. Therefore, using experts to recommend products is always unfavorable. Doctors, professors, teachers, and even the Red seals of an association wearing the white paper are authoritative representatives and can be used to prove the effectiveness of products.

The Chinese Filial Piety culture is deeply rooted in the hearts of the people. This can also be used to shape the brand. For example, many healthcare advertisements, gift advertisements, and holiday promotion advertisements all have such rhetoric, which is very effective.

In addition, we can also use the "Public Opinion Orientation" and "Herd psychology" of the Chinese to shape the brand.

There is also one of the most rapid and effective ways to shape the brand, that is, the "borrow potential" we mentioned earlier. What kind of trend does it take? The trend of fashion is the trend of the times.

3. Rule of "Chinese-style product innovation"

Chinese consumers have a weak brand awareness. They are more likely to change, be more likely to be hinted at, be more interested in different things, and be more excited. These features are often the underlying reason why Chinese enterprises are constantly innovating their products.

In this case, product innovation and diversified related products are in the Chinese market. All enterprises, including multinational enterprises, must carry out product innovation to attract Chinese consumers who are happy and tired. Potential rules

If a Chinese enterprise does not have an authoritative, strong leader or founder, such an enterprise may not last long. Authoritarian management and authoritative management can work in China, but not in China. Why? Because the Chinese people's cultural heritage contains "authoritative advocating and authoritative orientation ".

At the same time, Chinese people are relatively casual, disciplined, and do not like precision. Therefore, it is certainly not feasible for Chinese enterprises to completely copy the western absolutely standardized management systems and processes. Many Chinese enterprises adopt the management system of "Chinese concepts and Western standards", that is, they retain some of the Western management systems and processes after the Chinese changes, in this way, we can ensure that some Chinese people can work within the enterprise.

In addition, Chinese enterprises pay attention to the management mode of "governance by people + the rule of law". Many things are "unknown". They need to take care of the system and take care of human feelings, which is indispensable. These are all determined by Chinese culture.

　5. Rules of "Chinese-style teams" Potential rules

 

How can we turn Chinese people into a team?

Interests are used to combine personal interests with the interests of the team. Relying on strict management systems and assessment mechanisms, the team is forced to become a team with strong leadership. In this way, a team can be formed.

6. Potential rules of "Chinese-style channel-driven" Rules

China has a broad region and inconvenient transportation. Enterprises must distribute their products to various markets across the country. They must rely on channels, distribution density, and breadth to make their products available anywhere, it becomes a magic weapon for enterprises to win the market.

7. Potential rules of the "Chinese-style regional policy" rule

Due to the wide region of China, different regions have different customs, culture, habits, tastes, and climate, therefore, product development, channel establishment, promotion strategies, promotion strategies, and other aspects cannot be "one-size-fits-all". After the development period, enterprises must conduct market segmentation to target different regional markets, adopt different development strategies.

8 potential rules of the "Chinese-style diversification" rule

Even many unknown Chinese enterprises have positioned their main business as "Real Estate, finance, and manufacturing", which has become a common phenomenon.

Diversification can be done, just to see how you do it.