Kai-Fu Lee: Google's Chinese products are already in place and only lack the trust of Internet users.

Sina Technology news in the early morning of April 20, Google's Vice President Worldwide, Greater China president Lee Kai-Fu said in an interview with Sina during the Boao Forum, Google's Chinese product layout is already very complete, google's Chinese search is also the best, and currently the only thing lacking is user trust and support.

"After several years of deployment in the Chinese market, there is no gap in our products. Our Chinese search is the best, and the only thing lacking is the trust and understanding of the masses ." Kai-Fu Lee said that Google is first facing user habits in China. In addition, to educate small cities and early Internet users, Google must be patient with these groups.

In Li Kaifu's view, Google has a modest and understandable attitude towards Chinese users and provides them with valuable products. "With our sincere heart, trustworthy products, and in the next few years, we will gain user trust. This is what we are doing now ." Said Kai-Fu Li.

According to Kai-Fu Lee, Google has done a lot of localization work in China over the past four years, such as product development and channel sales. In particular, this is a sales method Google has tried to adapt to the Chinese market. It is quite different from Google's direct selling method in the United States. Kai-Fu Lee said that Google is trying to adapt and "The effect is good ".

Compared with the well-known name in the U.S. market, Google still needs to promote its brand in China. Kai-Fu Li believes that this may also be a habit of Google. But he said he believes Google should be able to learn how to promote itself in China.

Google officially launched music search, a localized product that Kai-Fu Lee was very satisfied. He said that Google's music search experience is already outstanding. It provides a unique and genuine choice and ensures that users are not disturbed by rogue software and other factors, this product is currently one of Google's largest services in China.

Looking forward to the future, Lee hopes that Google's music search usage will increase by at least 10 times. "The current performance of this product has reached our original expectation, but its work has not been completed yet. To achieve higher usage, we need to enrich our Leku and improve our product features, and we will continue to work with whale ." Said Kai-Fu Li. (