Kai-fu Lee: Unannounced Steve Jobs stories

Starting from March 20, Li Kaifu, CEO of the innovation workshop, told "unannounced Steve Jobs stories" on Weibo, benefiting many entrepreneurs, netizens and even entrepreneurs. These stories tell us how Apple's ideas come from, how Steve Jobs manages employees, and how he treats his work carefully. Steve Jobs never let go of any details, even including the floor tiles of the Apple store.

These stories reflect Steve Jobs's humor and wisdom, and his love for Apple and his work.

Unannounced Steve Jobs stories

Recently, I got some unpublished Steve Jobs stories to share with you. Steve Jobs wore a $2000 Porsche watch because he thought it was a very classic design. When someone notices and appreciates his watch, he will take it off and give it to this tasteful person as a gift. After a few minutes, he will take out the same watch, because he bought a box to "give the Sword A Hero ."

Steve Jobs believes that a man's hand is the perfect creation of God. One of his subordinates often sees him staring at his hand and thinking. Jobs said: "The hand is the most commonly used part of your body, and the hand can directly listen to your brain ." Many Apple products, such as one-click Mac mouse, multi-touch and single-hand iPhone input, and single-handed iPad input, are designed after in-depth research and understanding how to make it easy to use.

Steve Jobs believes in the simplest design. The mouse on the Apple Computer has only one key, and the iPhone has only one key. When his team repeatedly told him that it was impossible to make a phone call with one key, he said, "I only need one key for my phone call, figure it out !". That's how the single-key design of the iPhone came about today.

"Democratic systems cannot produce great products. Only authoritarian people can make great products," said Jean-Louis Gass E, a subordinate of Steve Jobs and a later competitor ."

When Steve Jobs was in his twenties leading the Macintosh team, he loved his products and team, but he was grumpy and often abused his subordinates: "This is shit !" On one occasion, he said to a subordinate with great enthusiasm: "I know everyone complained about me, but one day, you will understand that this is the best time in your life ." The subordinate said, "Steve, don't underestimate us. We know this now ."

Steve Jobs almost dismissed Jonathan Ive! After Steve Jobs returned to Apple, he looked down on all Apple executives, especially Ive, the designer of John Sculley's Newton and the designer of Gil ameilio's Apple's 25-Year-Old Mac. However, he slowly discovered the talents of IVE, especially the transformation of IMAC. Later, Ive became Steve Jobs's most trusted subordinate and the biggest hero of Apple's rise.

The icons Design for Apple Mac comes from restaurants! Once, Steve Jobs had a meal at Ciao restaurant in San Francisco and was shocked by Ciao's menu design "Picasso-like art. The next day, he asked designer Susan Kare to use the same easy-to-understand Method for Mac icons and user experience. Susan's design impact and all future software and computers.

One day after the opening of the Apple store in California, Steve Jobs went to see and found that the Italian tile he carefully selected on the ground had lost its luster. It was very beautiful when it was new, but it was left gray when it stepped on. He asked to change the tile that night. There are few bosses who have such high requirements on ceramic tiles in the store. This is also a kind of "pursuit of perfection, almost harsh" mentality, which makes Apple so fond of their products and their helper owners.

After returning to Apple, Steve Jobs was faced with Apple's survival crisis and decided to use iMac as an art package to continue the company's life. He said: "After I proposed it, there were 38 reasons why the engineer couldn't do it, but I said, 'No, we have to do this '. They asked why? I said, 'because I am the CEO, and I think I can do it. 'They barely made it and finally proved it was a successful product ."

Steve Wozniak, co-founder of apple, talked about values: "If someone hurts me, I will not care about it. I treat them well and complain with my sincere love. Maybe because of this, every dream of mine has come true, and it is ten times better than I thought ."

Steve Jobs talked about entrepreneurship: "You put your life into it, but the ups and downs you encounter are really difficult, and you feel that your life is being destroyed. Therefore, it is understandable that most people give up on their own business. However, the difference between successful entrepreneurs and failed entrepreneurs lies in persistence ."

When Apple launched the Macintosh, Steve Jobs asked the user manual to be very easy to understand. His team said, "we have tried our best. The manual only requires English in the third year of high school ." Steve Jobs said: "No, it can be understood at the first grade of elementary school ."

An MBA is responsible for the excessive import of 300 dpi printers to 1200 dpi at Apple. She suggested: "before we launch 1200 dpi, we will first cut the price of 300 DPI to clear the inventory ?", However, Steve Jobs replied: "Stop selling 300 dpi. Users need new technologies ."

Steve Jobs said to an engineer he wanted to dig: "I can show you our new machine only after you join us. But do you want to see some of them ?" Then, he took out a "five-in-one" wire, while playing with the wire, while letting the engineer touch. The engineer said that he decided to join the wire as soon as he touched the wire. Afterwards, he said that he did not know whether it was Steve Jobs's charm, hypnosis, or product attraction.