Key factors for SEO ranking optimization

The complexity and confidentiality of algorithms make it impossible for us to know. However, the complexity and confidentiality of algorithms are constantly changing, and the basic factors can still be explored. Therefore, SEO technology was born, as the search engine entry becomes more and more important, the SEO industry has emerged, with many SEOER practitioners. The wisdom of netizens is infinite. After a lot of research and practice, SEOER sums up some key factors in the search engine ranking.

1. Domain and server

Domain name registration time, whether it has been punished, whether the domain name is related to the website subject, the length of the domain name, whether the domain name contains keywords, server response speed, server stability, etc. will affect the website ranking.

II. Website structure

Does the website statically process the URL, whether the URL design is standard, whether the URL-level path is flat, whether the website link structure and physical structure are reasonable, whether the tree structure is used, and whether there is no dead link, whether the website map is compiled, whether the error page is optimized, whether the website uses FLASH and JS links in large quantities, whether the framework structure with extremely unfriendly search engines is used, and whether the website navigation is clear and reasonable, whether or not the site links are optimized.

3. Website pages

Whether the website META tag is written, whether it is reasonable to write, whether it contains keywords, and whether the length is appropriate; H1 tag use, ALT attribute text use, rational keyword layout allocation, and whether the code is refined enough, whether it complies with W3C verification, the bold and internal link layout of the anchor text, and whether the content is regularly updated.

4. External links

Number and quality of external links, correlation, regular addition, hyperlink, unidirectional link, and anchor text link. It should be noted that SEO is a comprehensive work of technology, strategy, execution, and resources. It requires an in-depth understanding and practice of relevant rules, and sufficient analysis of competition and expectations, it also requires long-term persistence.