Key points in the website optimization process: keyword Selection

1. Select related keywords

For a company, selecting related keywords is the key to winning. Selection keywords must be related to our own products. Do not use the so-called popular keywords irrelevant to our own industry in our website, so as to increase the Website access volume. Imagine a person looking for an electric appliance will be interested in your cabbage? This is not only immoral but also meaningless. Of course, some people may say that it can bring some traffic to the website, but we think that we are giving our products to consumers who need our products, instead of providing other messages. What is the use of this kind of cheating behavior for high traffic volumes?

2. Select a specific keyword

When selecting keywords, you should avoid some widely used words. Remember that there was a training person in the group and he wanted to set the keywords as Qingdao training, we think that the keyword Qingdao training is not a suitable keyword, because it contains a wide range, it will be better to select Qingdao computer training.

At this time, some people will say that Qingdao training covers a wide range, and why not. Take Baidu as an example: keyword Qingdao training. About 1,800,000 related webpages are found, which takes 0.001 seconds. Keyword Qingdao computer training found related web pages about 434,000, 0.001 seconds in Qingdao training has become 7 digits, while Qingdao computer training is 6 digits. It is really difficult to stand out in the seven-digit position. We have more opportunities to compete in Qingdao computer training.

3. Select long keywords

Because the search engine supports multi-form or disconnected word queries, for example, when using: Dongying Seo, try not to use Seo, this ensures that your web pages can be searched at the same time as Seo and tai'an Seo.

4. Keyword Selection Skills

When we select keywords, we should not only limit them to a certain word. We need to expand the keywords and it is very easy to expand them. Enter our keyword --------- related search -------- in Baidu search engine for more related searches. If your company ranks top 10 keywords and the company's performance doubles, congratulations, your keywords are correct and your website Seo is correct. If some of the top 10 keywords on your company's website are not changed, you are warned that your keyword is incorrect! Find the reason for yourself. "bury the above keywords and raise your dark circles. Continue with the selection!

5. Search for keywords

Is it okay for the comrades above to have dark circles? Hey hey !~ Here are some ways to search for keywords. If you are the leader of your company, I think you should know who your opponent is. Do you know? That's good! The next step is to find their website and analyze their keywords, which may be helpful to you! How can I analyze what I want!

You are the leader of your company. Good to organize a meeting, and all of you will organize a brainstorm. comrades will exchange their ideas, you have an apple, I have an apple, we exchange each other, we have an apple, you have a keyword, I have a keyword, we exchange each other, no one has two keywords. If possible, there is a keyword.

Use some keyword analysis software to analyze your website and competitor's website to learn from each other!

6. Avoid repeated keywords

Some people will say that since search engines like keywords, why don't we have a keyword dinner. This is an old method. I guess there is a story about dinner in Taishan !~~~~ If you accumulate deliberate keywords, it is not only impossible to achieve results, but also possible to say goodbye to the search engine! Remember, bye or goodbye! Some may ask how many times the keyword appears in the text! I think the search engine will like it as long as the keyword appears at the right position at the right time. Do not set the color of keywords to the background color that people cannot see and that the search engine can see. This will also be treated as cheating by the search engine.

After you select the keyword and add it to the appropriate position, you can see the customer collect the money at home.

Some people will say that since search engines like keywords, why don't we have a keyword dinner. This is an old method. I guess there is a story about dinner in Taishan !~~~~ If you accumulate deliberate keywords, it is not only impossible to achieve results, but also possible to say goodbye to the search engine! Remember, bye or goodbye! Some may ask how many times the keyword appears in the text! I think the search engine will like it as long as the keyword appears at the right position at the right time. Do not set the color of keywords to the background color that people cannot see and that the search engine can see. This will also be treated as cheating by the search engine.

After you select the keyword and add it to the appropriate position, you can see the customer collect the money at home.