Key Points of Website user experience (Translation Theory)

User experience is now the focus of uidesign. A good-looking interface, coupled with a good user experience, is basically successful .. However, the user experience is well written, but it is not easy to do .. Turn to a foreign theory. More or less will be helpful ~

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(1) Experience

Joseph. Paane and James. Gilmo put forward his point in Experience Economy: the so-called "experience" means that enterprises take commodities as props, services as the stage, and customers as the center, create activities that make consumers fully participate and make consumers feel memorable.
Experience enables everyone to participate in consumption in a personalized manner. In the consumption process, emotions, physical strength, psychology, intelligence, and spirit are satisfied, and expectations or better feelings are generated.
The core of experience is customer participation. Consumers who experience marketing give full play to their imagination and creativity, and take the initiative to participate in product design, creation, and re-processing.
Through creative consumption, we can express our unique personality and value and gain a greater sense of satisfaction and achievement. Experience marketing focuses on customer experience, and uses customers as the main body of value creation to respond to consumers' emotional demands in a timely manner.

(2) network experience

Website experience refers to the use of network characteristics to provide customers with a sound network experience, improve customer satisfaction, and thus establish a close and continuous relationship with customers.
Network experience is an extension of experience. With the popularization of networks, network experience has become an indispensable part of experience marketing.

(3) classification of website experience

1. sensory experience: presents an audio-visual experience to users, emphasizing comfort.
2. interactive Experience: presents the user experience on operations, emphasizing ease of use/availability.
3. Emotional Experience: presents the psychological experience to users, emphasizing friendliness.
4. browsing experience: presents the user's browsing experience, emphasizing attraction.
5. Trust experience: presents a trusted experience to users, emphasizing reliability.

(4) 76 website experience points

1. sensory experience: presents an audio-visual experience to users, emphasizing comfort.

1. Design Style: meets the aesthetic habits of target customers and has good guidance.
Before designing a website, you must clarify the target customer group and analyze the aesthetic preferences of the target customers to determine the overall design style of the website.
2. Website Logo: Ensure the logo protection space, and ensure that the brand is clearly displayed without occupying excessive space.
3. Page speed: Normally, make sure that the page is opened within 5 seconds. For large portal websites, the North-South communication must be considered for stress testing.
4. Page Layout: highlighted, with distinct primary and secondary features and illustrated images. Combined with the marketing objectives of enterprises, the most interesting and sales information of target customers is placed in the most important position.
5. page color: it is consistent with the overall brand image. The main color + secondary color cannot exceed three colors. Ensures the browsing comfort of viewers with appropriate color brightness and brightness.
6. animation effect: coordinates with the main screen, which features fast opening speed, moderate speed of the animation effect, and does not interfere with the browsing of the main screen.
7. page navigation: the navigation bar is clear, prominent, and hierarchical.
8. Page size: Suitable for most browsers (mainly 15-inch and 17-inch monitors ).
9. Image Display: proportional coordination, no deformation, and clear pictures. The picture arrangement is not dense or too distant.
10. Use of icons: simple, clear, easy to understand, and accurate, consistent with the overall style of the page.
11. Advertising space: avoid interfering with the line of sight. The advertising images are in line with the overall style to avoid overwhelming competition.
12. Background Music: it is consistent with the overall website theme. The file size must be small and cannot interfere with reading. Set the switch button and volume control button.

2. interactive Experience: presents the user experience on operations, emphasizing ease of use and availability.

13. Member Application: clearly introduces member rights and responsibilities, and prompts the user to confirm that they have read the terms.
14. Member registration: the process is clear and concise. After the Member is successfully registered, complete the information in detail.
15. Fill in the form: select from the drop-down menu as far as possible. You must specify the content and restrict required fields. (Such as the number of mobile phone digits and zip code to avoid invalid information)
16. Form submission: Enter the verification code after the form is entered to prevent water injection. After the submission is successful, a thank you message should be displayed.
17. Button setting: Interactive buttons must be clearly highlighted to ensure that users can click them clearly.
18. Click tip: The color of the browsed information must be displayed in different colors to distinguish between unread content and avoid repeated reading.
19. error message: if the form is incorrectly filled in, you should specify the incorrect content and save the original content to reduce repetitive work.
20. Online Q & A: After a user asks a question, the backend should give feedback in a timely manner. A new question is displayed in the backend to ensure prompt reply.
21. Feedback: If you have any problems during use, you can provide feedback at any time.
22. Online Survey: Set up a survey for the user's concerns and display the survey results to improve user engagement.
23. Online Search: After the search is submitted, a clear list is displayed and the relevant characters in the search result are distinguished by different colors.
24. Page Refresh: Use Ajax technology whenever possible to reduce the page refresh rate. Ajax is a symbol of the emerging network development technology. It integrates JavaScript and XML technologies. Each time you call new data, you do not need to send requests to the server repeatedly. Instead, you can obtain the data that may be used in the browser cache area in advance, the response speed of the interface is significantly improved.
25. New window: Minimize the number of new windows to avoid opening too many invalid windows and disable the pop-up window function.
26. Data Security: ensures data security and confidentiality, and encrypts and stores customer passwords and data.
27. Display path: No matter which level or page the user browses, the path of the page is clearly displayed.

3. browsing experience: presents the user's browsing experience, emphasizing attraction.

28. Column naming: the column content is accurate, concise, clear, and should not be too esoteric.
29. Column level: no more than three layers are supported, and the navigation is clear. javascrip and other technologies are used to facilitate the scaling between layers.
30. content classification: different categories are clearly separated under the same topic. do not include or confuse each other.
31. Content richness: each topic should ensure sufficient information to avoid the absence of content.
32. originality of content: use as much original content as possible to ensure the readability of the content.
33. Information update frequency: ensures a stable update frequency to attract regular viewers.
34. Information compilation method: The section title is bold to distinguish it from the internal text. Uses an inverted pyramid structure.
35. Mark the new article: provide different identifiers (such as new) for the new article to attract viewers.
36. Document guidance: Set up guidance on the home page for important content so that viewers can understand the required information. The number of words intercepted by the text is accurate, so that the text cannot be taken out of context.
37. Recommendation of wonderful content: on the homepage of the channel or on the left and right of the article, we recommend wonderful content to attract viewers.
38. Recommendation of related content: provides recommendations on the left, right, or bottom of the document to attract viewers.
39. Set favorites: Set favorites for members. You can add favorite products or information to favorites.
40. Topic subscription: Provides the RSS or email subscription function
41. Information Search: provides an information search box in a conspicuous position on the page to help you find the desired content.
42. Page printing: allows users to print the information on this page for ease of storage.
43. Text arrangement: The title and body are clearly separated and the paragraph is clear.
44. text font: easy-to-read font to avoid reading barriers caused by too small or too close text. You can set the font size to meet different browsing habits.
45. Page background color: does not interfere with the reading of the main page.
46. page length: set a certain page length to avoid reading when the page is too long.
47. pagination: Provides pagination for long articles.
48. Language Version: provides browsing versions in different languages for customers in different countries.
49. Express CONNECT: provides a quick portal for users with specific purposes.

Iv. Emotional Experience: presents the user's psychological experience, emphasizing friendliness.

50. Customer classification: divide different visitors (such as consumers, dealers, and internal employees) to provide different services to customers.
51. friendly tip: a friendly prompt is provided for each operation to increase the viewer's affinity.
52. Member Exchange: provides convenient member exchange functions (such as forums) to enhance Member sentiment.
53. After-sales feedback: Regular after-sales Feedback Tracking to improve customer satisfaction.
54. Member discount: regularly hold Member discount activities to make members feel the real benefits.
55. Member recommendation: recommend suitable products or services based on member information and purchasing habits.
56. Encourage user participation: Provides user comments, voting, and other functions to allow more member participation.
57. member activities: regularly hold online member activities to provide offline communication opportunities.
58. Expert Q & A: provides professional answers to users' questions.
59. Email/SMS greetings: customers are given regular email/SMS greetings to improve their feelings.
60. Friend recommendation: Provides the mail recommendation function.
61. Website map: provides users with clear website guidance.

5. Trust experience: presents a trusted experience to users, emphasizing reliability.

62. Search Engine: search-related content can be displayed at the top of the search engine.
63. Company Introduction: release of authentic and reliable information, including the company's scale, development status, and company qualification.
64. Investor Relations: Listed Companies must provide accurate annual reports and financial information to investors.
65. Service Assurance: clearly list the company's service assurance to enhance customer trust.
66. page title: accurately describe the company name and related content.
67. Article Source: This part marks the source of the extracted article to avoid copyright disputes.
68. Author of the article: Indicate the author or edit the original article to improve the credibility of the article.
69. Contact Information: accurate and valid contact information, such as address and phone number, for ease of searching.
70. Service Hotline: The company's service hotline is listed in a conspicuous place to facilitate customer search.
71. Effective complaint channels: provide the customer with a complaint or suggestion email address or online feedback.
72. Security and Privacy terms: for interactive websites, adding security and privacy terms can reduce customer concerns and avoid disputes.
73. Legal disclaimer: legal statements on websites can prevent enterprises from falling into unnecessary disputes.
74. Website record-filing: allow the visitor to confirm the validity of the website.

75. Related Links: links to group enterprises and related enterprises should be relevant.

76. Help Center: For services with complicated procedures, the help center must be provided for service introduction.

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