Key points of HTML webpage META tag content writing standards

Source: Internet
Author: User
Tags keywords list

META tag is an auxiliary tag in the head area of the HTML language. It is used to describe the attributes of an HTML webpage document, such as the author, date and time, webpage description, keywords, and page refresh. It has two properties: HTTP title information (HTTP-EQUIV) and page description information (NAME ). Different attributes have different parameter values, which enable different webpage functions.

When we perform search engine optimization (SEO) for a website, we usually use the "Keywords" and "description" parameters in the name attribute. The two mainstream search engines "Baidu" and "GOOGLE" were tested for a long time. It was found that the ranking of Baidu search results is closely related to the content in the META tag, GOOGLE also plays a decisive role. The role of META tags in a page is second only to title. Therefore, the content design of META tags is still very important.

 

Let's discuss the basic writing of keywords and description in META tags and the precautions:

Professional webpage teaching site

 

I. Keywords)

 

Keywords list provided for search engines

 

Usage: <Meta name = "Keywords" Content = "QQ network name, QQ signature, QQ personalized signature, cool QQ name, non-mainstream QQ signature, traditional QQ signature">

 

Tips: 1. Select the appropriate keywords (you can use Baidu Index and other tools to select keywords with high search volume, and you can select compound keywords if necessary)

 

2. Different keywords are separated by commas, search engines mistakenly think it is text)

3. Do not write too many keywords too long (it is recommended to keep them within six words. It is good to be short and clear. Do not repeat them too much or intentionally)

 

4. Try not to use the same Keywords for every page on a large website.

 

II. Description)

 

Description: Description is used to tell the search engine the main content of your website. Usage: <Meta name = "Description" Content = "QQ network name, pick the coolest QQ network name and the coolest QQ signature for your QQ account"> Tip: 1. It should be a natural language, it is not a list of Keywords (that is to say, it is a few simple words to describe the webpage title and content, not to list Keywords like Keywords .)

 

2. The description content should be highly relevant to the webpage title and Keywords keyword content (the key is to add the description that is not fully stated in the title and keywords)

 

3. The description content should be highly relevant to the content on the webpage.

 

4. The description text does not need to be too much (it is recommended that it be controlled within 200 characters, and the keyword should be repeated three or four times, so do not accumulate too much)

5. Do not use the same Description for every page

 

The above statement is just a general rule. In actual use, the search engine search rules should be changed and the website's own situation should be adjusted as appropriate. META optimization is only part of SEO and does not fully represent SEO. to optimize your website, you need to make efforts in many aspects. we will continue to discuss website optimization for you in the following phases.

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