Keyword optimization of small and medium websites should follow the principle of "from long tail to core"

The so-called "from the long tail to the core", is to optimize the long tail of keywords, and then optimize the core keywords, take the "curve to save the station" route. Some stationmaster may ask, do not carry on better at the same time? The answer is no, reason please allow me to follow the path:

One, the core keyword competition is big, not short time can surpass.

We randomly open a portal station, see other people's columns anchor chain, how many "stock", how many "cervical spondylosis", and how many "lose weight", a large portal station, a few two domain names, more than dozens of two-class domain name, means that everyone else from the beginning of the line, Have a few or even dozens of high weight domain name or hundreds of pages of the anchor chain to connect, you want to go beyond it through the chain, how difficult?

Second, small and medium Web site resources are limited, at the same time optimize the core words and long tail words tend to lose even both hands are empty.

The reason why the small web site, is because you do not have enough people and enough money, it is doomed you can get the content and the chain of resources Limited (for example, you do not have a line on a few to dozens of high weights of the two-level domain name anchor chain access resources). Therefore, we need to focus on the strength of the work, which is to use all the resources available to optimize the long tail keyword above. For example, I do the website of cervical spondylosis, I first optimized, certainly not "cervical spondylosis" the word, but "treatment of cervical spondylosis", or "symptoms of cervical spondylosis", because these words, usually not in the navigation bar on the portal to the form of anchor, even in many pages appear, it is beyond the probability is much greater.

Third, blindly pursue the core keyword optimization, will let you lose very many opportunities to display their own website.

You blindly pursue core keyword optimization, but the core keyword is very difficult, there may be 2 years to let you stay in the 20, and in this two years, because you are too optimized core keywords, resulting in long tail keyword performance is also poor, lost a lot of opportunities to show their own, and loss of this display, click, means that you will lose the user initiative and the chain of publicity.

Four, when your long tail keyword optimization to a certain period of time, we seek the core keywords. Only this time, you have the opportunity to compete with the portal core keywords.

The long tail keyword has ranked, the website has the flow and the rank, we have the opportunity to exchange for the higher quality friendship link. Also have the opportunity to confront with the portal station opposite.

Overall speaking, for the small and Medium website keyword optimization strategy, I proposed the following several suggestions:

First, optimize the long tail keywords and articles inside the page keywords. The best way is to first dig up the long tail keyword below 50 per day, and use the column or article page to optimize.

Second, for the home page, we advance to optimize the site name of this keyword-oriented.

Third, stay in the home page, column page, the pages included normal, the flow of steady rise, began to select the competitiveness of relatively weak core keywords to optimize, and finally transition to optimize the core of the key words.

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