Keyword selection and link optimization

Google won't say much about it. seo users all know that google is more fair than Baidu, and we are concerned about the official ranking of BT Baidu, which occupies the 70% search market: locke's ranking 12th is still not ideal at present. Due to the role of software such as Business Express auto-send information, many industry websites have similar content and products and are competitive, I believe that the ranking will be better over time. I always think that if you deliberately optimize a word and add links to specific words everywhere, Baidu will be very stingy.

PS: What does seo mean if it does not deliberately optimize a word? The deliberate optimization I am talking about here refers to trying not to use the same keywords for links to the target webpage, but preferably descriptive words containing the keywords. This is critical. Baidu has always said that it understands Chinese better, in this regard, our primary school's experience in Chinese is to summarize the content of the paragraph. What I understand is that Baidu will hope to automatically summarize the core word of a web page, instead of being influenced by manually creating links, the words of links should be different, but the core words will remain unchanged. For example, I wrote "loklin ring", "Locke ring agent", "Qingdao Locke ring", and "refrigerator repair tool" on the link of Locke ring. Sometimes I want to make some difference :)

Purpose of optimization: I have always stressed this with the customer. The purpose of website optimization is not only for traffic, but also for "high-quality traffic", namely: visitors with specific purchase intention.

I have learned that this type of refrigerator air conditioning service accessories are relatively professional, that is, users generally want to directly search for the product name when purchasing a product. Of course, the product name is the first element of optimization, this has been established at the beginning of the website establishment.

Key work to be done next:

After learning more about this industry, it cannot be ruled out that some customers are looking for words with vague purposes, such as "Qingdao Refrigerator accessories", "Qingdao refrigerator repair accessories", "Qingdao air conditioning accessories", and "Qingdao air conditioning repair accessories, we also found that the search volume for "Qingdao refrigerator repair" was relatively higher, and finally we decided to optimize "Qingdao Refrigerator accessories" and "Qingdao refrigerator repair accessories" and gave up "refrigerator repair" for the following reasons:

Searchers for refrigerator repairs in Qingdao are concentrated in the end users of refrigerators. They are not direct users (maintainers) of accessories ), that is to say, they do not know that there is a product like lockring in the refrigerator repair process when they hire a maintenance technician. Even if this word is placed in the first place, it does not have any effect on the sales of the lockring products, but only generates traffic. After all, the website traffic and sales volume cannot be equal.

While the searcher of "Qingdao Refrigerator accessories" and "Qingdao refrigerator repair accessories" is usually the maintainer. They know how to maintain the service, which is our intended customer, however, it is still unclear which products to purchase will play a helpful role in their maintenance work. In this case, in addition to the ranking of websites, the content of the website must persuade them to use or clarify the product description, product advantages, and problems solved. The content must be explained from the perspective of service.