Keyword selection skills for web page optimization

Keywords are not limited to a single word, but should also include phrases and phrases.

We know that information retrieval in search engines is implemented by entering keywords. Therefore, as its name suggests, keywords are indeed critical. It is the most basic and important step in the entire website login process. It is the basis for our webpage optimization. Therefore, we cannot emphasize its importance. However, it is not easy to determine keywords. Many factors should be taken into account. For example, keywords must be related to the content of your website, how words are combined and arranged, and whether they meet the requirements of search tools, avoid using popular keywords as much as possible. Therefore, it takes some time to select the correct keywords.

How can we find the keyword that best suits you? First, you need to carefully explore the psychology of your potential customers, rack your brains to imagine the keywords they are most likely to use when querying your information, and record these words one by one. You don't have to worry about too many keywords listed. On the contrary, the more keywords you find, the larger the user coverage, and the more likely you will find the best keywords.

We often hear this story: a company's website ranks among the top 20 in search engines, and its business volume has soared to 10 times. Another company also ranks in the top 20, but its business volume remains unchanged. What makes such a big difference? The reason is simple: the previous company chose the correct keyword, and the latter made a fatal mistake in this regard. This example shows how important it is to correctly select keywords for the success or failure of Enterprise website marketing.

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■ Select related keywords

For an enterprise, the keywords selected must be related to its own products or services. Do not listen to the publicity that attracts more visits by irrelevant hot keywords. It is not only immoral, but also meaningless. Imagine a person looking for a speedometer interested in your soy sauce? Of course not. It must be admitted that sometimes this practice can indeed increase website access traffic, but since you are selling products rather than providing free gossip, what is the use of this cheating method to increase access traffic?

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■ Select specific keywords

When selecting keywords, we should also note that we should avoid using general words with broad meanings as the main keywords. Instead, we should select specific words based on your business or product type. For example, "Carpenter Tools" is not a proper keyword for a woodworking machine manufacturer, and "Chain Saws" may be a wise choice.

Someone may ask, since "Carpenter Tools" is a collection term that covers all products of the manufacturer, why not? Take Carpenter Tools to Google for a try. You will find that the search result is more than 6 digits (the actual number is 189,000), that is to say, your competitors have nearly 200,000! It is almost impossible to stand out among so many competitors ". On the contrary, the search results under "Chain Saws" are much smaller (69,800), and you have more opportunities to rank at the top of competitors.

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■ Select long keywords

Contrary to the original form of words when querying information, it is best to use a long form of words when submitting a website. For example, when you can use "games", try not to select "game ". When the search engine supports multi-form or disconnected word queries, "games" can ensure that your webpage is searching for "games" and "game, can be retrieved.

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■ Do not forget the wrong words?

Many articles on how to select keywords particularly mention misspelling of words, such as "contemorary modern coffee tables", reminding us not to forget to include it in the keyword selection column. The theory is that some words are often misspelled by users. Considering that most people do not use the correct words as their target keywords, if you are smart, to optimize your webpage by spelling wrong words, once you meet a user and search by the wrong word, you will be standing at the forefront of the search results!

Is that true? First, let's see where the above example is wrong. "Contemorary" is actually "contemporary". Although it is a letter, the two are far from each other in terms of keywords. The strange thing is that, according to the keyword monitoring statistics report, "contemorary" appeared more than 66 times in two months! So should we add it to the keyword list as soon as possible? And slow. First, let's analyze who often writes the wrong words. Is it a well-educated formal business? Probably not. After all, "contemporary" is not a difficult Latin term. It seems that some careless husbands or housekeepers are suspected of being large. In all fairness, they will be your precious sources of customers, but it is unlikely to become your ideal business partner.

In turn, if a potential customer accidentally misspelled a word, but suddenly finds that your website appears in front of him, and the error is displayed in bold many times, what will he do? He will be as ecstatic as a gold mine? Or do you have any questions about the quality of this enterprise? He will think that a company with poor knowledge of basic grammar,