Kindle 2 and iPad are not zero-sum games

 

Two colleagues asked me if I was interested in kindle within a month, and I suddenly realized that this was a question worth studying. A certain award of the company needs to buy a gift for reimbursement, so I did not care about the just-released iPad. Yesterday I bought a Kindle 2. Steve Jobs made Amazon a "giant on the shoulders", meaning that Apple's iPad is on the shoulders of Amazon's e-book market. I have used Kindle 2 in the past two days. This is a product with a unique experience on e-book products. The screen of e-ink is printed and may be forgotten as an electronic product, if you read five books without any fatigue, you may be deemed as the most promising electronic product by analysis agencies. In contrast, although itouch can also access the same e-book, it is a reflection and the word is too small. In short, it is not like a book. Apple fans will attack the singleton feature of the Kindle. At the beginning of the release of the Kindle, Jobs claimed that the electronic product with the singleton feature had no future. After years of experience, I have doubts about the practicality of iPad products. On the surface, this large itouch seems to be equivalent to a netbook, game machine, e-book, electronic album, and iPod multi-in-one product, and has become the ultimate terminal. However, if you have a good understanding of itouch, you will find practical problems. itouch is used as an iPod, and its capacity is too small (too large and too expensive). It is used as a game machine, without a real game masterpiece and surfing the Internet, you have to find wifi everywhere and charge for accessing the App Store. For Chinese customers, these problems also exist for iPad. Of course, the kill of jobs and the upcoming iBook are the key to the game market.

Behind the competition of Kindle and iPad, a major change in the publishing industry is being promoted by Amazon, apple, and Google. In the view of the three companies, the current publishing industry is just like the planned economy in the Stalin era. It is rigid and has no sense of market. With market terminals such as Kindle and iPad, Amazon and Apple can threaten publishers to continuously provide low-price e-book versions, thus encroaching on the entire traditional publishing market. The competition between Kindle and iPad does not mean that one of them is out of the game. The two masters have done so. The real loser may be the entire traditional publishing industry, they may be destined to repeat the fate of the five major record companies that have been eroded by iTunes. As a colleague joked, how can there be so much space for book loading if the house price is so expensive?

Do the houses in the past two decades no longer design study rooms, and the only traditional reading experience must be simulated in a virtual way? At that time, the Kindle was probably used for nostalgia.