Knowledge and skills required by an SEO project manager

Excellent SEO project manager or SEO supervisor, most organizations are the most difficult to find or promote the talent, this is because of practical experience, and have SEO theory knowledge of the project manager is very scarce, and even if there is such a person, the price is very high, so in many companies or organizations, a few qualified SEO project managers. SEO project Manager is not only the project executive, but also the project manager, responsible for the project from the beginning to the end of the whole process. Therefore, an excellent SEO project manager, should have the following qualities.

1, the system of SEO technical knowledge and project management knowledge

SEO Technical Knowledge: Master the system of SEO knowledge, if the SEO knowledge is divided into three levels, understand, master, proficient, at least need to grasp the level.

Project Management Knowledge: Master the basic theory of project management, understand the General software project management or other project management theory is good.

The importance of these two parts is equivalent, if the SEO technical knowledge, knowledge of project management, may be the overall organization of poor work, a person with strong results. If the SEO technical knowledge is very poor, the project management knowledge is proficient, may appear the project implementation and the monitoring process because lacks the specialized knowledge to achieve the project goal.

2, a wealth of experience

A rich experience is a process that has only done a lot of things, or the use of these two kinds of knowledge. These experiences include three aspects: project management experience, SEO technical experience, and customer industry experience.

If as an enterprise, a SEO project manager with these three aspects of experience, is the best. These three aspects of experience, if not fully owned, according to the importance, the first requirement is the project management experience, at least has been a manager assistant, or middle-level backbone staff experience, followed by SEO technical experience, with keyword optimization ranking experience, or have the overall operation experience of the site personnel; Finally, the customer industry experience, For example, SEO industry than the larger branch of the industry knowledge, medical industry SEO, need some medical knowledge, English SEO industry, need to have a certain level of English, game SEO industry needs to master certain game experience.

To engage in SEO project Manager This career, need to improve their learning ability, from different work to enrich their own project management related knowledge, and strengthen the weakness of the exercise, so as to improve the overall level of SEO project management.

3, the ability to handle all kinds of interpersonal relationships

In the project team, there is often a problem of allocating bonuses, if the allocation of time according to seniority qualifications, not according to performance, so that the project junior but the work of the staff complained large, it will lead to the whole project's enthusiasm poor. The General project manager will ask for impartiality, which will create some new problems, such as the rules do not adapt to the new environment, need to change, the appropriate adaptation rules to implement, need to deal with a variety of interpersonal relationships.

4, a good professional ethics

The project manager is out of the company's senior leadership and the company's staff in the middle of the management team, the superior needs of the SEO Project manager timely report the progress of the project, the progress of the project. Employees need to know the work standards, work plans and so on. Project managers need to be able to have integrity, timely reflection of a variety of real situation, senior leadership and the bottom of the staff have the right to know, the response to the work of the problem is not necessarily bad, timely communication and adjustment, can promote the smooth progress of the project. If you do not know the progress, deliberately conceal the truth, will bring disastrous consequences for the entire project.

5. Good communication and presentation skills

SEO project manager, need to deal with people, including the members of the project organization, the company's senior leadership, customer personnel, industry market personnel, peer personnel, and often with all levels of personnel to deal with. A project often will appear customer demand communication, with superior leadership communication, member work progress communication, business outsourcing communication, software procurement communication and so on. Expressive ability requires written presentation, verbal presentation, large project description, motivational presentation, etc.

6. Good leadership Skills

In a team, the more members, the higher the demand for leadership, good leadership, can use a variety of methods to motivate members, accept a variety of views, the overall balance of interests, to achieve the best solution, so that everyone can play the strength, and ultimately the team to achieve common goals.

To do a SEO project manager, the first thing to master is the basic knowledge of project management, training in this area, and also master the basic skills of project management. Through the above analysis we know SEO project Manager is the best management professional and technical experts. If it is a rich project management experience, engaged in SEO project management work, you can provide him with an assistant as an SEO technical advisor. If it is a large project, this is very good, if it is a small project to do so there will be waste of resources, SEO project manager's work is not saturated. Finally, if the conditions are limited, or to use the SEO technology to do the project manager, at least he knows what members are doing, how to do, can correctly issue direction instructions.