Knowledge literacy of website Planners

An excellent website planner should have the following knowledge structures and constantly improve them.

Good analytical and logical thinking skills

In Website planning, we can use five "W" to fully think about websites, website function positioning, profit model analysis, and website purpose positioning. Although they are subjective, the Website Functions, profit model analysis, and website objective positioning need to analyze the market economy in the same industry, including industry-wide market analysis, competitor analysis, and Enterprise S. w. o. t analysis .. Grasp the enterprise's development direction and the positioning of the entire website from a macro perspective. The analysis of website functions and development directions should be based on objective data, integrating the grasp of the Internet economy. The survey includes the age, behavioral characteristics, education level, and so on of website users .. These require strong analytical and logical thinking capabilities.

Familiar with Internet

Whether it is an enterprise website or a professional Internet enterprise, it must have a certain grasp of the Internet economy to a certain extent. Enterprise websites may have slightly lower requirements for this aspect. However, if you are engaged in pure Internet enterprises, such as Web websites, network media, wireless value-added services, and so on. The Connotation of the Internet economy must be profound. Because of the special nature of the Internet economy, the launch of any new technology or even new ideas can bring about the effect of volcanic eruption. A group of excellent websites can also be established and a large number of websites can be fallen, as a person at the end of the bubble, the planners must be cautious, because the establishment of the strategic direction and the discussion of profit models are based on a profound grasp of the Internet economy. If you do not know this, the website you plan will be unique and have no potential for development.

Good Aesthetics

Website columns and the overall style of the website. The combination of website VI design and enterprise cidesign requires Website planning to have a certain art base, which facilitates communication with the artist.

Good technical skills

Do not know much about the specific details of website program design... but basic things still know... this is conducive to communication with the technical department. At the same time, you need to know some programming knowledge about the functional requirements of the website ..... for example, the basic HTML language .asp.net knows at least how it works and its basic knowledge ...... w3C standards... XML. ajax and so on.

Knowledge of network marketing

The importance of website marketing, especially website promotion, to a website.

Website marketing should be prior to production, rather than post-production, so it should be taken into account in the Website planning stage .. for example, whether the website functions need to be more user-friendly. website design and production are more conducive to online network sales. During website production, pay attention to the optimization of webpages, website structure, and key distribution... the Humanized Design of websites is an invisible marketing plan, and of course it is also very important.

Excellent copywriting skills

It is a pity that the idea is good and the viewpoint is novel. If the words cannot be well expressed, it will be a pity. The excellent copywriting ability will allow the website planners to express their ideas and ideas in full.