Kodak to launch Android smartphone in 2015

Beijing time December 27 Morning news, Kodak has announced that the company has authorized its brand for a variety of mobile devices, and Kodak will help these products more convenient to print and share photos. Kodak's first Android smartphone will be released next January at the US International Consumer Electronics Show (CES), which will also launch a 4G mobile phone, a tablet and a connected camera in the second half of 2015.

These products of the Kodak brand will be manufactured by the British company Bullitt Group. Currently, Bullitt Group has developed a variety of smart phones for the construction company caterpillar that are suitable for harsh environments.

"Kodak is one of the most well-known brands in the world," said Oliver Schulte, Bullitt Mobile CEO, Schulte. Consumers see Kodak as synonymous with quality and innovation. We'll use this to design a range of well-designed devices that help users take great photos and instantly edit, share, save, and print. ”

Schulte says the key to Kodak branded products is its software solutions, not the high-quality hardware. Neither Kodak nor Bullitt disclosed the number of pixels, sensor size, and other relevant information about the cameras of these devices. Two companies want to highlight the ease of use of these products, such as a "remote management software that enables family members and friends to provide help and support."

Providing brand authorization is part of the Kodak reorganization strategy. With this strategy, Kodak last year ended the bankruptcy protection. Kodak spun off and closed several consumer sectors, including the digital imaging team, to focus on the commercial printing market.

Kodak is not the only technology company in trouble, trying to tap into the mobile market. Last September, Panasonic released its experimental Lumix CM1 smartphone. This phone is equipped with a large size sensor and Lycra lens. Kodak may be able to attract users ' attention by branding, but users may need more than just a brand.

Kodak to launch Android smartphone in 2015