Korea Commercial Website Design Analysis _ Experience Exchange

Excerpt from: Seven Color Bird Forum Web Design Edition

First, the structure of the page

Korea website page structure is relatively simple, can be said almost unified style, the top of the left is the site's logo, the right is its navigation bar, and the domestic site is not the same place it very little use of the style of the drop-down menu, but the level of the content of the column below the navigation bar. Then the following is a big flash bar, and then down is the main content of each small column:



Second, the use of color

Many Korean designers are born, the use of color is very appropriate, in our opinion, some very ugly color to their hands is very easy to match a very different or harmonious beauty, give people the feeling is either elegant charming, or alternative bold, let people feel appreciate their site is a very pleasant process. In my opinion, the Korean designers really won the design of Windows XP, the color gradient and transparent crystal effect is very appropriate, and not like many websites abuse imitation apple buttons, and the overall style is not coordinated, looks very abrupt. South Korea's various columns of the site generally prefer to use different colors to express the theme of different columns, gray is their favorite color, because the gray more moderate, and any color collocation, greatly changing the color of the charm, so the contrast is stronger, the text is mostly gray. While the local likes to use color colorful bars or color blocks to distinguish between different columns, we look at the following pictures.



Figure 1 is the Christmas theme of the site, the color of the use of strong contrast, in our view red and green collocation is "red with green, dead beef", in fact, the opposite color two hues, namely the so-called red with green, blue with yellow, orange with purple, this collocation if handled well, out of the effect will be very eye-catching. such as this site, looks very vivid live wave, make red appear more red, very accord with the theme of the website.



Figure 2 is a typical travel and leisure Korea website, the site uses a gray as the background, and then use the bright colors of orange, green, pink color blocks to divide the column, appear neat and clear and not stiff.

The following two sites using the gradient is excellent, figure 3 A look at the color is a female fashion site, it put a few columns made of crystal clear bubble ball placed in the top of the big Flash bar, very eye-catching. The entire site looks unusually elegant and charming.




Three, flash animation and the use of pictures

South Korea's broadband penetration is very high, so designers design page to completely no scruples, a large number of pictures, Flash is very good use of the site's pictures are 40, 50K of large images, Web page pictures of the page size is usually hundreds of k, which in our country is not to imagine at all. Most of the flash banner in South Korea appear under the navigation bar of the page with banner banners, with beautiful pictures or hand-painted vector illustrations. Many domestic websites also use a large flash banner, but usually focus on how to express Flash animation cool, dazzling feeling, so that the browser too much attention to flash and neglected the other content of the page. And South Korea's Flash is better to serve the theme of the site, and the entire page together to see very comfortable and not eye-catching, their key lies in the whole flash is not all changes, but only the local in motion, as well as the text and the background of the ingenious cooperation. Korean web designers have a strong hand-drawn ability, a large number of pages using hand-painted vector images, making the entire site looks exquisite and unique.

Figure 5 is a very eye-pleasing site, with colors that look very comfortable in a similar tone. The most appreciated is the right of the leaves of the flash, there are a few leaves in the gently fluttering, left the picture faint disappear, appear, text slowly appear, really is very artistic conception, the whole website looks alive.



Recently in the magazine industry began to blow up the retro wind, early hand-painted illustrations began to pop, magazine books in a large number of use vector fashion illustrations to replace the previous photos, the popular forces quickly spread to the network, South Korea's website followed by a large number of fashion sites and children's sites using hand-painted illustrations, 6, Figure 7 shows.




Four, text layout

Content layout of the site because to take into account the readability, many columns of the text layout is relatively simple, conducive to reading, and in some less content pages such as the site's advertising or promotional page layout is rich change, more similar to the layout of the magazine's internal pages, I suspect that many Korean web designers from the graphic designer to turn over. 8, Figure 9.




Five-dimensional and detailed processing of the page

South Korea's website also has a commendable place is that its Web site looks very hierarchical sense, and this level of feeling is not by making a few three-dimensional words to reflect, in fact, but also simply add simple pictures or text shadow effect and clever use of composition to form visual differences, But this kind of design is not rigidly adhere to the form of the site's stereoscopic effect is on the horizon. I most admire is the Korean designer to do the earnest attitude, their every button, the picture processing and its attention, in fact, some small part of not careful to see is not necessarily easy to find, but if less of these details of the place, the overall image of the whole site will be greatly discounted.



As we can see in Figure 10, the right side of the website is painted with something like a searchlight, and the three-dimensional effect around it makes it look like it is placed in a room and then illuminates the large portrait on the left, feeling like a movie theater, and it fits the entertainment theme.



Figure 11 is a fairly simple framework of the site, if not well handled, it is easy to appear stiff and uninteresting, but because of the use of a large number and the entire site color style unified icons and pictures, the site looks very lively.

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