Korean Commercial Website Design Analysis _ experience exchange

South Korea Commercial website design analysis from: web design edition of the Seven-Color bird Forum

I. Page Structure

The Page Structure of a Korean website is relatively simple. It can be said that it is almost a unified style. The logo on the top is the Website logo and its navigation bar on the right, unlike Chinese websites, the drop-down menu style is rarely used. Instead, the lower-level content of each topic is placed under the navigation bar. The following is a large Flash bar, followed by the main content of each small column ,:



Ii. Color Application

Korean designers, many of whom were born from Coban, are well-applied to colors, in our opinion, some very ugly colors are easily matched with a very different or harmonious aesthetic in their hands, giving people a feeling of being elegant, charming, or bold, it is a pleasant process for people to appreciate their website. In my opinion, Korean designers are really deeply rooted in the essence of Windows xp design. The gradient and transparent crystal effects are very appropriate, unlike the abuse of apple-Like buttons on many websites, it looks abrupt because it is not consistent with the overall style. Various topics on the Korean website generally prefer different colors to express the themes of different topics. Gray is their favorite color, because Gray is moderate and can be used with any color, this greatly changes the color charm, making the comparison more intense, and the text is mostly gray. In some cases, you prefer to use colorful bars or color blocks to differentiate different columns. Let's look at the following pictures.



It is a Christmas-themed website with strong comparison of colors. In our opinion, red and green matches "red with green and dead beef". In fact, the opposite colors match each other, that is, the so-called red with green, blue with yellow, orange with purple, if this combination is well processed, the effect will be very eye-catching. Such as this website, it looks very vivid and active, making the red more red, very consistent with the theme of the website.



It is a typical Korean Tourism and Leisure website. The website uses gray as the background color, and uses bright orange, green, and pink color blocks to divide columns, it looks clean and clear, not dull.

The two websites below use the gradient color very well. Once you see the color, you will know that it is a female fashion site. It makes several columns into a crystal clear bubble ball and places it in the top Flash bar, which is very eye-catching. The entire site is exceptionally elegant and charming.




Iii. Use of Flash Animation and Images

South Korea's broadband penetration rate is very high. Therefore, designers can design pages with no scrubs. A large number of pictures and flash files are well used. The images on the website can only be larger than 40 or 50 K images, the size of webpages with many images is usually several hundred kb, which we cannot imagine in China. Most flash banners in South Korea appear under the navigation bar of the page, using exquisite images or hand-drawn vector illustrations. Many websites in China also use large flash advertisements, but they usually focus on how to express the cool and dazzling feeling of flash animation, so that viewers are too concerned about flash and ignore other content on the page. Flash in South Korea is better suited to website themes. It looks comfortable to work with the whole page, not eye-catching. The key is that flash is not all changed, it is just a combination of local motion and the clever combination of text and background. Korean web designers have strong hand-painted capabilities. A large number of hand-painted vector images are used on the page, making the entire website look exquisite and distinctive.

Is a very eye-catching website, the color uses similar colors, looks very comfortable. What I like most is the leaves on the right side of flash. There are several leaves that gently float. The pictures on the left disappear and appear, and the text appears slowly. This is really an extraordinary artistic conception, the entire website looks vibrant.



Recently, the community has begun to boast a great deal of attention. hand-drawn illustrations in and have become popular again. Many magazine books use vector fashion illustrations to replace previous photos, this popular force soon spread to the Internet, followed by South Korean websites. hand-drawn illustrations were widely used on fashion sites and children's sites, as shown in 6.




Iv. Text Layout

Because of the readability, the text arrangement of many columns is relatively simple and conducive to reading, the layout on some pages with less content, such as website advertisements or publicity pages, is rich in changes. It is more similar to the layout of internal pages of magazines, I suspect that many Korean web designers are switching from graphic designers. 8. Figure 9.




V. Page stereoscopy and details Processing

The South Korean website also has a commendable point, that is, its website looks very appealing, and this sensation is not reflected by just a few three-dimensional characters, in fact, it only relies on adding simple image or text shadow effects and clever use of diagrams to form visual differences, however, this design is not limited to the form of the three-dimensional effect of the website. What I admire most is the serious attitude of Korean designers in doing things. Every of their buttons and pictures are well handled. In fact, it is not easy to find some subtle parts that are not carefully viewed, however, if these details are missing, the overall image of the entire website will be compromised.



0, we can see that the right side of the website draws a searchlight, and the three-dimensional effect around it makes it look like it is placed in a room, then illuminating the large portrait on the left, just like in a cinema, it is quite consistent with its entertainment topic.



1. It is a website with a simple framework. If it is not well processed, it will easily look dull and boring. However, because a large number of icons and images are used in a unified color style with the entire website, the website looks very vivid.