Large website SEO layout how to do

About the internal structure of the problem, many people are said not to be seoer attention, in fact, not not to be taken seriously, but many people realize its importance, but there is no way, because to modify a station structure needs to have the basis of code, in fact, a good site before the construction station should consider how to layout the structure of the station.

Large sites and small business sites and blog site optimization has a big difference, large sites are usually to cover a large number of keywords, do SEO to do site optimization must have a certain understanding of the enterprise and the various behavioral characteristics of the industry, and can reasonably use the effective resources of enterprises, from various aspects, put the long-term layout, Specify effective and feasible long-term optimization strategies.

1, the layout of the home page
Now many of the common problems of the website is almost the content of the home page, a entry will appear slow pages of content, appear bloated, not only when the loading speed is slow, but also make it difficult for visitors to quickly find the information needed, resulting in poor user experience.

The homepage of a website is the entrance of the website, decides the main influence of the browser and the main judging condition of the website's preference, so, no matter what aspect of the website, the homepage should try to brief, but the amount of information can not be less, through the more reasonable and excellent art will be presented by the artistic presentation of the message, For the visitors to bring visual beauty at the same time can quickly find the information needed, this is the user preferences of high-quality website home.

Home layout want to big move, Ranger SEO suggestions need to carefully consider, General website home, we do is the role of the display, has a certain structure is very good, at the same time the home must be able to dynamically add the interface, news, pictures, links these things, in our future maintenance work, Many times we need to make a fuss in these aspects, for example, with the article title stacked a keyword, with the ALT hint of the picture, to accumulate keywords and so on (specific can see the Ranger SEO Blog "From the perspective of SEO to optimize the layout of the homepage structure of the Site" related introduction).

Layout of large website station

2. Column List page
Column list page, that is, we know the news list, or Picture list, in this list page, the best layout is to go out of the regular list, we have to the left or right side of the large column navigation.

What is the navigation of large columns? For example, the list of the company news list, then the right side should have other Columns list page navigation, for example, the Industry News list page links, the right can also be fixed to have, the latest news, the hottest news and so on, in these news lists, you can freely accumulate the keywords you want.

3. Content Page
Content page in my impression many people do not care too much, think the content page is not important, but we update the article display of an interface every day, that is, the weight of the big site depends on the content page to prop up, a good content page can bring a particular word to the site ranking, I would like to ask how many people can recognize this? There are several aspects to the content page layout.

(1), controllable content

The so-called controllable content, is that we know the title of the article, the content, because each article is different, but the specific article may be around a specific key words to write, then for the article is also considered the structure of the site, we need to write the article is, on account of these content, We this article is around which keyword is written, the article anchor text should not take, the keyword is bold display, these are we need to consider!

In addition, most of the time when writing articles can be modified, keywords (keyword), description (description) These two, remember not to ignore the writing of these two content, these two have been a page ranking the root.

(2), fixed content

Fixed content is nothing but related articles, column list navigation, bread crumbs and so on, we should be in the construction of the best set to be able to automatically according to a page of keywords from the site to find the relevant title of the article, increase the degree of cohesion and relevance of the page.

(3), single page

This is the content that exists in many enterprises, the single page has certain advantages, in general, the single page is written in HTML, and completely static, take to do the promotion of the page is not good, the layout of this page is often needed is the atmosphere, concise, straight into the theme, layout without much to say, A big one is related to your art technology (specific to see the Ranger SEO Blog "Enterprise website with a single page to do marketing good bad").

4, a reasonable level structure
Many sites because of a variety of content, and internal capacity and categories, but not through the classification of directories and navigation to achieve reasonable layout, so that although the site has a huge amount of information, but because the directory classification is unreasonable is this advantage into a disadvantage: the website information structure is too disorganized to cause user antipathy.

If the site has a variety of different aspects of the message, we need to think through the most clear and concise navigation to show the user, so that users can get the fastest access to the information page needed.

In addition to the home page navigation, we also want to classify the directory of information to do a reasonable optimization, different information through the different names of subordinate folders, so that the information classified by content, the lower the directory level, the better the name, the shorter the better, this is not only conducive to SEO optimization, the user experience is also very friendly.

In addition, large Web site content, home page, column page and so on not only to simplify, layout reasonable, but also to highlight the focus, and the content-independent or repetitive code to minimize.

Note: The page code must be from the search engine easy to understand the angle of the content block order, and appropriate use of HTML tags to guide the search Engine Analysis page (specific to see Ranger SEO Blog "Novice Webmaster How to do the site structure optimization" of the relevant introduction).

5, increase the page aggregation degree
The so-called page aggregation, that is, when we are in the layout, we need to consider that we have a single page, whether it is the home page or the internal pages, we need to a specific core layout, that is, the so-called correlation increases.

For example, we have a certain page of a specific keyword, then all of our other content of this page should be related to it, related articles, related pictures, related to everything, can be aggregated to this page as far as possible aggregation to this page.

This is a wide net, multi-harvest method, when users come in we are not sure what the content they are looking for, but if the content becomes more and more rich, it means that we can meet more people.

6. Tag Tag Cloud
There are a lot of sites because the information is too large, although the content has been reasonable classification, but because of too large a number of visitors can not quickly find the message they want, this time, tag tag will play a huge role.

Tag tags are generally by words or phrases to link users to relevant related articles, such as the visitors want to find information about SEO, the site has tens of thousands of information, can not be found, this time, the browser just click Tag tag seo, website All about the SEO information will show out.

A reasonable tag cloud can quickly lead users to the requirements page, which is a leap point in the user experience.

7, increase the relevance of keywords
This is purely from the SEO point of view, the above point we increased the degree of aggregation of the page, in fact, in disguise to increase the density of keywords, keyword density is often considered to be a comparative chicken, easy to be K method, but the fact is not so, if you do the accumulation of every keyword has links, Have content, then Baidu will not think you are cheating, on the contrary he will think you are providing more knowledge.

Some people think that the accumulation of keywords is cheating behavior, is because you only heap is a keyword, a line of text in that does not have its role, no page support keyword accumulation is a fool-like behavior, so there will be the danger of K (as far as Baidu K off the site, you can refer to the Ranger SEO blog " Causes the website to drop right or the reason which the K causes has the related introduction).

8. Increase user browsing factor
Why do I have to say this, because it is obvious that a good station structure needs to be a service user, since the service user, then the aim is to increase the user experience, that is, the so-called users when through a specific keyword into your site, you can in the shortest possible time to find their most wanted content, This allows us to layout the overall structure of the site from certain keywords to achieve the best results.

For example, the movie station, if the search is a sci-fi film to your site, then the top display is a list of sci-fi films, will certainly increase the user's experience, but also in disguise to retain the user, this is our station structure optimization to achieve the most ideal effect, so I said this, but this is very difficult to master, We need to experience it slowly and make changes!

9. Increase the depth of access
This is no doubt, visit often, bounce rate, are related to our site rankings, although there is no clear data that if a user's long stay can affect our rankings, but there will be no harm, can seize the user's website is a good site (specifically can see the Ranger SEO Blog " Web site Bounce Rate analysis method and optimization skills "related introduction).

What is the benefit of the increase in the depth of access? The answer is to facilitate inclusion, that is, if you are in the pages of the article may be collected, Baidu does not include, but through the layout of the page, and constantly someone to visit your collection of the page, this page will be included, even the page has ranked!

10, familiar with the industry and the data analysis of the website
Log analysis and data mining is a large web site an important work, preferably with a dedicated personnel daily, the site pre-analysis work, but we use the initial experience to judge the results of processing, and the needs of industry users is very large is also in the continuous development and change.

In the development of the site, you will continue to see a lot of needs before, some of the needs may be occasional but represent trends, then we need to add this information on the page, some of the requirements may be gradually disappearing, our page can be excluded from the relevant content, some of the importance of information changed, Then you need to adjust the layout of the key page.

Large Web sites should have the ability to grasp the industry hotspots, forecast industry hotspots, and even manufacturing industry hotspots, and constantly use hot spots to promote effective website, including design to Baidu Map optimization and so on.

In short, SEO staff to timely analysis of the relevant data on the site to maintain the lasting appeal of the site.

In fact, the above points I said a little general, we want to know is to maximize the increase of a particular page of the overall relevance, do not accurate, do comprehensive, do not complete, but also to accumulate keywords, so that it has rankings, in the follow-up work, the site of the station structure optimization must be thinking of the user's perspective to develop, In order to improve steadily.

Ranger SEO Blog Comments:

Good station within the structure of the SEO work to improve is less, there may be a good station structure does not need SEO work can have a good ranking, a simple word, a page a word, completely around the word, is a good page!
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Large website SEO layout how to do