Features & advantages & challenges features of large website SEO
Huge number of pages
High flow rate of SEO, long-tail traffic ratio is large
Hundreds of web Apps
Cross-team, multi-team collaboration
Advantage
Rich page content, large number (UGC)
High initial weight of domain name
No need to deliberately link building, users will take the initiative to help build links and promote
Site security and performance optimization by a dedicated team
Challenge
How User Content better matches user search query (e.g. blog posts, posts)
How to better mine, integrate user content, generate more valuable pages
SEO optimization Scheme Competition encounters user experience conflicts, KPI conflicts
Web App seo Targeting
SEO needs to combine product positioning and product core value (search for value keywords)
SEO traffic Estimate (content characteristics, page number, according to the index of similar products and SEO traffic ratio to estimate, such as: number of pages * included rate: SEO traffic = 200:1 ~ 10:1)
Focus on Brand effect
Marketing activities (marketing activities during the relevant optimization, SEO has time-sensitive)
Research on the basic SEO strategy of large website SEO technology
SEO element table
The periodic Table of SEO Success factors
Now updated:the periodic Table of SEO Success factors
Mobile:a New Element for the periodic Table of SEO Success factors
Optimizing Initial Kick
URL Normalization: URL normalization is the root of the SEO optimization of large sites, the solution is the Search engine Web page library, index library, the key problem in the URL library. URL normalization affects the site's core resources are crawled and indexed efficiency, weight, etc.
Page element Optimization: page element optimization determines the height of future traffic; title&description, different scenes, different templates, H,p,b,strong tags, picture alt attributes, invalid page links add rel= "nofollow", etc.
Improve the efficiency of core resource capture: Priority should be given to inclusion rate rather than ranking and traffic (70% more reasonable) in the initial stage of optimization
New URL Normalization +robots prohibit policy simple rude, very effective
Three points to be emphasized in the middle and later period
URL specification Old form
URL specification old: Multi-domain, full-static, full-dynamic, semi-static and other sets of URL specification; URL hierarchy is too deep; URL parsing code is complex and redundant with low performance and high maintenance cost.
Problems and challenges
Parameter full static, the essence or dynamic, seo effect is poor; working with front-end engineers low efficiency, such as: JS splicing static URL problem, URL special character parsing problems, such as%2f (/),%4e (N); Form form submission produces extra 301 jumps, Increased front-end performance burden (around 20ms).
URL Normalization problem countermeasure (search engine)
Noidex,nofollow tag; 301 jump; canonical tag; webmaster can set dynamic parameter processing mode
How do we solve this?
Improve site core resources to be crawled efficiency
Guided crawler Crawl Site core resources: Flat structure of the site, the implementation of difficult, focus on optimization of bread crumbs; sitemap Daily full-volume update, add Spider URL Library; Page section recommendation module asynchronous change synchronous loading, core resource URL deployed to high-weighted page
Reduce the crawl of invalid URLs: robots.txt prohibits invalid URLs from being crawled and indexed; noindex meta tags prohibit urls from being indexed (Baidu temporarily does not support); Nofollow use
Improve site crawl Volume: To avoid the official search engine crawler by security software interception, gradually increase the master platform crawl pressure, timely update dead chain Sitemap
Large site SEO optimization in the late three points should be noted
Focus on query Analysis: Search query = search requirement; Query whether the user searches the match page title of the keyword; Thesaurus sub-library file
Ranking: quasi-side, on the second and third page of the key words, focus on the analysis of tuning. Three page after the keyword, input-output ratio is low
Research anti-spam: Adhere to white hat, eliminate heimao; research anti-spam prevent incorrect optimization be sentenced to cheat
Full site SEO effect monitoring log Analysis script
Timing Analysis
Email Analysis Report
Graphical reports
Statistics SEO Basic Indicator data (sub-product line, sub-search engine)
SEO Statistics Report
Building a Fool Data platform
Full site SEO effect monitoring
SEO Crawler Analysis
SEO included and anti-chain analysis
SEO Basic Indicators Statistics
Ranking monitoring
Core Keywords Core app daily ranking
Competitor ranking Monitoring
Third-party data
Search engine Open monitoring data: Baidu Webmaster platform, Google, Bing Webmaster
Third-party statistical tools
Do everything with Tools
SEO tools provided by search engines
Page title&description Optimization Tool
Link analysis Tools
Flow Monitoring Tools
Page Diagnostic Analysis Tools
SEO Optimization for Mobile WAP
Self-adapting: self-adapting to WAP page according to User-agent
Labeling meta-declaration: Name= "Mobile-agent"
Open adaptation Agreement: Baidu Webmaster platform to submit an open adaptation agreement, the adaptation agreement shall prevail
DOCTYPE statement: DOCTYPE statement helps search engines identify whether the page is suitable for mobile browsing
