Latin America's electronic game market generates $4.5 billion

At the same time as participating in the game summit, we released a special edition report on the digital gaming market in Latin America and the United States. Insight into the fastest growing gaming and market, the value and behavior of digital gaming players in Latin America, and comment on the potential and differences of the Latin market from the data on major genres and payment preferences. Xsolla will share this important data report with you today.

Latin America market data report

 

 

Based on Brazil's 3.4 million digital games, we have observed a slowdown in overall market growth. Consumer demand continues to grow, especially for successful free online games and mobile games. However, the explosive growth in recent years has entered a cooling period. Therefore, we are also paying more attention to the rest of the region.

The Brazilian market has huge potential

Brazil's digital gaming market totaled more than $1.5 billion, after the fire in Mexico and Argentina. In 2014, Brazil accounted for 35% of the region's total revenue, followed by Mexico (22%) and Argentina (15%), where the average monthly spending of digital gaming players is usually 10% higher.

 

Games like League of legends and dota2 have doubled their market share in Brazil. Currently, the popular Moba games drive the growth of the high-quality online game market. Two famous publishers in the western and eastern regions have successfully entered the Brazilian gaming market in recent years, giving them early signs of saturation.

 

Mobile games are Brazil's largest digital gaming market with an annual revenue of 0.6 billion US dollars. In general, there are more games based on smartphones than subscribed games.

From this new growth field, we are proud to introduce the Brazilian digital gaming market for version 2014. Our research team has compiled the most relevant information, working with our customers to provide you with the most convincing market insight. The report provides comprehensive player spending (arppu), lifetime value, payment preferences and more. The report also provides detailed statistics on online players in Brazil.

Mexico, Venezuela and Chile are the fastest growing in Latin America. Free games will be the fastest growing game field and more localized servers will be seen.

Latin America's electronic game market generates $4.5 billion