LBS Product Interaction Design: Why do people sign in?

Article Description: lbs Product Interaction Design: Why do people sign in?

Open Weibo, happy, everyone online, inadvertently will see such as the following types of information:

What is this information? Heart curious, open a look, originally this is from the LBS product synchronization from the check-in information, that is, users of lbs products in a place to leave the mark.

1 have these lbs products

From the launch of Foursquare, lbs (location-based services) products in a new way into our view, there have been a group of customers (check transliteration).

There are currently 3 main types of lbs products:

• 1. check-in Interactive class : To Foursquare, WHRRL as the representative, this kind of products to sign in as the main function, enhance the interaction between users.
  
  (Foursquare)
• 2. Social Game class : To MyTown, 16fun, Ferris wheel for the representative, the product to sign in near the site as the basic function, joined the SNS elements to increase the user's viscosity, such as real estate trading, goods store.
  

  (Ferris wheel)

• 3. Life Service category : To Buywithme, street, plus Plus, the representative, such products to sign in For the main function, added a discount, buy information.
  

  (netease)

2 Why do people sign in?

Asked around the use of lbs products friends, the reasons are the following:

2.1 Access to practical business information

First to a certain place, unfamiliar, open the street side of the products, search the next round of delicious fun places.

2.2 Record personal footprint, share with friends

At a certain location, gently press the Sign in button, you will be left to this trip record, like a travel log. In particular, visit a very good location, you can sign up and show off to friends.

At present, all of the check-in products provide sync, you can sync the sign-in information to the social network, so in your Sina Weibo, happy net, Renren, Twitter, Facebook often see such information. A large proportion of users who use LBS products are also curious users of these social networks.

2.3 Fight for Honor!

Medals, Lords & special treatment, standings, these are the means to motivate users to sign in. Is it a matter of achievement to enjoy the medals in the income bag from time to time and see yourself as a lord on the Check-in page? The score table at a glance, you can visually see their differences with others, so as to motivate users to sign in.

(Medal for Street side)

2.4 Discount, Group buy life information recommended

Location-related concessions, group purchase information is another reason to attract users to sign in. Can obtain convenient life class service information by sign in.

(NetEase)

3 Sign-ins outside

Simple check-in may initially attract users, a long time, you will lose the freshness. The founder of LBS Foursquare and Gowalla The fact that the growth of user activity is stagnant and even getting lower. Foursquare's monthly number of independent visitors is decreasing month by month, while Gowalla's monthly number of independent visitors has remained stagnant. After checkin, medals, points and the enthusiasm of the mayor, where is the development direction of lbs?

3.1 Sex recommendations

To the user's check-in data for a comprehensive analysis, for different users, the vicinity of the list do intimate recommendations, so that the real user-centric.
Check the number of places, and then consider other factors, such as concessions, recommended businesses, time slots, to the vicinity of the list of places to adjust.

3.2 Position-based interaction

SNS Network provides a new way of communication between people. The special location information of LBS provides a unique way for interaction. location-based interaction is the development goal of the sign-in product.

Location Dating

Make friends based on a certain location. The popularity of this year's popular dating programs, fully explain the demand for friends is not small.

When you sign in somewhere, you should always check in with your friends here.

Also can use the big screen, display in the scene sign in user, click Avatar to add Friend.

Based on the location of the group

Create a location based group, after joining the group, you can enjoy a certain discount, can be combined with the city activities.

Location-based Activities

Provides location-based activity. Users can view the relevant activities in the site details page, and refer to the same city activities of the microblog.

Other interactive

Provide location-based interaction, such as comments, comments, responses, updates, and uploading images. Comments are only meaningful for a particular location, and simple comments are not helpful to the user.

3.3 Rich Life service class information

At present, LBS products provide less preferential information, the use of preferential form is not flexible.

(NetEase)

can cooperate with group purchase website, provide richer preferential, buy information, let the user obtain rich Life service class information.

This will also become the driving force for sustainable development of LBS.

You can reconsider the way to use a discount, such as using a two-dimensional code.

3.4 More friendly check-in class sync information

The synchronization of check-in information to social networks helps to share information among users, and also facilitates product promotion.

At the same time, there is a problem with these check-in synchronization information. According to statistics, the current attendance class information occupies about 10% of the micro-bo spam information. How to let the sign in class information more friendly display, protects the user's privacy, becomes the LBS product needs to consider One direction.

Improve location Rights Management

Some users worry that the Check-in class synchronization information leaks too much location information, there are security risks. Therefore, it is necessary to strengthen the management of position authority.
When checking in, the user can choose whether to display synchronization or whether it is visible to a group;

For some people is visible, for users who value privacy more appropriate.

Sync settings

Separate synchronization settings for each type of information and provide default setting values. At the lbs end, we can comment on the check-in information and enhance the interaction between users.

Conclusion

At this time of domestic lbs fierce fighting is at the time, the major portals have also launched or are launching lbs products. Let us to the domestic lbs products to wait and see!!!