Learn SEO thinking from the Robin classic case

Hello everyone, I am a stone. Today read the Liu Yibin: SEO actual case Square Dance teaching Network this article, Liu Yibin (Robin) must not stone to do more introduction, in this article Robin has elaborated this case details of the actual operation, mainly in the station content and column structure, Square Dance Teaching Network This case is worth us to study and analysis, at least for me this rookie is such, learn is not how to operate outside the chain, how to get content. More important I think is the problem of SEO thinking, for a long time, such as the author of SEO personnel, we do not have their own SEO thinking, that is, we encountered a lot of SEO problems can not rely on their own thinking to operate, but always to copy or imitate others. If you don't say more, look at the basics of this case:

　　

As shown in the picture above, robin in the sharing of this case mentioned that the optimization cycle is 2 months or so, 2 months or so square dance this keyword is already the first page of Baidu, square dance this keyword optimization how difficult? The author uses webmaster tools to simply view the following: Included quantity (35 million), index (74669), Belong to the high difficulty word, now Baidu weight is 3, the daily IP about 27600. Look at this station outside the chain and included, in particular, the chain does not seem to have any special, but more links, the first link to 30 links, but the correlation is relatively poor, may be the site of this industry few, a few opponents will not and you change the link, the link page within the page has more than 50 links, But the author has just checked a lot of the link has been removed. For this case I do not do more analysis, Robin has been sharing in detail, from this case we can learn what seo thinking?

　　SEO thinking One: From the data and life to draw the user's search needs

Why should users search for this keyword, is the user's search needs, for example: An enterprise website, do the product is crusher, crusher type and model many, users search this product name most likely is to buy, or want to know a lot of information about this product, maybe want to know how to maintain crusher equipment, Maybe it is to understand how to use the product correctly and so on, these are the user's recessive search demand. Here we have to rethink the next enterprise standing on the Internet real value, very simple is to provide products and services. So a business station can not do like the information class site, the enterprise station should have the appearance of Enterprise station. User's search demand performance in the data, such as Baidu related search to analyze user search needs, but more practical or real life, I would like to repair their own notebook computer, will certainly search "where the Hefei repair notebook computer", similar to such a phrase. So do repair computer website If choose Computer Maintenance Such keywords, in fact, conversion rate is very low, because these are localized market.

　SEO Thinking II: The content of original is important, but the difference is more important

The quality of original content is Baidu's favorite, but this kind of content is too difficult to operate, we are not professional writers, there is no way to write so many high-quality content in one day. So the original content is still important, but we have to grasp a principle: content differentiation, is my site content and other different, simply to meet the user's search needs, not from their own point of view. Face the same keyword, most of the time competitors are very many, such as: To do the enterprise of crusher is too much, the same product information, the same news content, or even a similar page template. How to make your site in a number of competitors to stand out? is to seek common ground, grasp the user's search needs, from this aspect to do a good job in the station design and content. The same thing can not get Baidu goodwill, but not to get the user's favorite.

Finally, the author summed up, Robin is the SEO industry master level of the characters, we are these SEO rookie can only catch up, first learn how others are operating seo, as a SEO personnel must form their own SEO thinking. There are so many SEO problems, but different people may have different ways of dealing with these problems. More to analyze the case of the masters of their own good, I am the old boy SEO studio stone, Welcome to add my exchange!

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