Legend of SLR cameras-A 50-year brilliant way for a canon SLR camera (11 in a row)

Serialization 11: Current Situation-happiness and sorrow
(Next) the original us performance 35 and Nikon I used 3: 4 of 24 x 32mm (the same is true for OLYMPUS 35i mentioned above ), the reason for this film is said to be that there was a shortage of resources in Japan at the time. In order to allow a film to take more photos (24 x 36mm shooting 36 photos and 24 x 32mm shooting 40 photos). At that time, many Japanese camera manufacturers launched this type of camera, mainly to meet the needs of the domestic market. However, these two models with high prices can only be used in overseas markets. Because automatic Slicing Machines Used in Europe and the United States are standard 24x36mm, the negative films taken by the two models cannot be correctly cropped, which is unfavorable for the exit. Naturally, these cameras are not producing much. About 1000 cameras are produced in the US reaching 35, and about 800 cameras are produced in the Nikon I. Soon, all of them will be changed and new models will be launched.

The subsequent Model ii B of S II is equipped with a three-step viewfinder magnification selection. The standard lens is serenar 50mm f/1.9.

The 35mm camera market is undoubtedly getting hotter and hotter, and Canon certainly won't be idle. In April 1949, Canon launched the II-type camera. as a successor to the s ii model, ii B provides F (normal), 1x, and 1.5x zoom options, this feature is well received to adapt to the focal lengths of 50mm, 100mm and 135mm. In addition, the machine body manufactured using the Die Casting Technology will greatly improve the machining accuracy and efficiency.

Improved 50mm f/1.9 Lens Based on serenar 50mm f/2

Of course, a good body must be well equipped with lenses. Canon also launched a 50mm f/1.9 Lens Based on the original 50mm f/2 lens and sold it as the standard lens of ii B, the price of the lens and body is 60,000 yen. In June of the same year, Canon's monthly output exceeded 500 sets. In September, at the National Camera exhibition in San Francisco, ii B won the first prize and won more honors.

Note the magnification options for "f/1X/1.5x". ii B is also the final model marked with "Canon camera Company Ltd"

A total of about 14,000 canon ii B instances were produced, which was a considerable number at that time. It is worth mentioning that ii B is the last model labeled "Canon camera Company Ltd" on the top of the host, starting with the Improved Version ii c of ii B launched in 1950, the model label is changed to "Canon camera Company Inc..

Since the launch of ii c in 1950, the Canon camera head annotation was changed to "Canon camera Company Inc ."

In November 1949, Canon was approved to go public. Because of the katakana in the company's name, it took a long time to go public. Yu shouxi once again reiterated that "Japan, which lacks resources, is only right to develop its precision industry with brains. For export purposes, it is better to use katakana as the company name than to use Chinese characters !" . However, behind this red fire scene, Yin Cloud once again shrouded the just-improving canon.

After the end of World War II, most of the Warring States countries experienced severe inflation. The background was the extreme reduction in supply capacity as a result of the war, especially in Japan. Japan has accumulated strong purchasing power due to a long war, but its supply capacity of consumer goods has been severely reduced due to war damages, as the Tokyo retail price index increased by 1945 times between 1949 and 240. In order to control Japan's inflation, President Harry Potter delivered a special banker, Dodge, to Japan in February 1949. Since April of that year, a single exchange rate system, including one dollar exchange rate of 360 yen, has been implemented, and various subsidies have been cut to compress household goods to increase exports, it is known as the Dodge route ".

The establishment of a single fixed exchange rate system has linked Japan's economy to the capitalist world economy, it has played an important role in promoting Japanese enterprises to establish a foothold in the capitalist world market and have to work hard to improve business management and quality. However, the implementation of the Dodge route not only suppresses consumption but also investment, resulting in insufficient effective demand. As a result, the Japanese economy has experienced a crash since the second half of 1949, the degree of prosperity quickly went down and entered a tight recession. Industrial and mining production began to experience sluggish momentum, inventory increased, and enterprise operation was in trouble. Especially small and medium-sized enterprises, due to shortage of positions and lack of competitiveness of products, have closed down. By the beginning of 1950, about 30% of Small and Medium-sized Enterprises in Japan had closed down or transitioned to production.

In 1950, Canon cameras, which had been selling well, also became unsalable, stocks piled up, and finally there was no capital for turnover. The company was on the verge of bankruptcy. In this case, some people proposed the idea of producing cheaper cameras and selling defective products, but they were all resolutely rejected by Yu Shouyi.

"To catch up with and surpass Leica as the world's No. 1, Canon cannot simply sell products that do not meet strict standards for revenue, or produce durable products. We want to create world-class cameras that cannot be imitated elsewhere !" To this end, in April 1950, Canon also proposed a 5-year warranty slogan, Yu shouxi firmly moving toward the "world's first" ideal.

However, in the face of the imminent bankruptcy, what if canon has weathered the storm? Please pay attention to the next article, "Korean War -- another turning point".

End of serialization section 11th