Lei June Holdings Xiaomi technology up to 77.8%! Millet, beauty of the sudden "together", what are the opportunities with the reef?

Millet Some of the details behind the announcement of cooperation and investment in the United States seem to be no less important than investment itself. In addition to the main points of cooperation between the two sides, the transaction, the United States Group on the Shenzhen Exchange announcement, the first official disclosure of the internal situation of Xiaomi. According to the information disclosed, Xiaomi Technology was established in March 3, 2010, the registered capital of 50 million yuan, registered in Beijing Haidian District Qinghe Street 68th China Resources Colorful City Shopping center two, 13 floor, the legal representative is Lei June. And another titanium media editor surprised that Lei June holds 77.8% of Xiaomi Technology as the first largest absolute controlling shareholder! This is the structure of a company that has experienced at least a tri-wheeled financing of Xiaomi's shares. Xiaomi Technology is one of Xiaomi's major companies.

Titanium Media Editor also noted that, as early as 2012, Jinshan Software has disclosed to HKEx a document revealed that the Chairman Lei June holds more than 30% of Xiaomi Technology issued shares, that is Lei June's Xiaomi shareholding ratio for the first time disclosed. Unexpectedly, today, Lei June's shareholding ratio is nearly 80%.

About Xiaomi's financial situation, view the titanium media morning article "Titanium Morning News" Xiaomi first public profit data, last year revenue of 26.583 billion yuan, net profit of about 347 million. So what does this cooperation mean for both sides, TI media authors have a more detailed discussion:

December 14, the United States Group and Xiaomi Technology strategic cooperation officially announced, the United States will be 23.01 yuan per share of the price to Xiaomi technology 55 million shares, raise capital not more than 1.266 billion. Xiaomi will hold a 1.29% stake in the US group and nominate a core executive to be the US director. This matter also caused the Dong Mingzhu of Gree chairman of the artillery, see Titanium Media article "Xiaomi 1.266 billion yuan stake in the United States, Dong Mingzhu air cannon: Two cheats, thieves together."

Let's take a look at the specific cooperation between the two sides.

1, the two sides will be the ultimate user-oriented product experience and service-oriented, in the smart home and its ecological chain, mobile internet business in various modes of cooperation, the establishment of high-level close communication mechanism, and docking the two sides in the smart home, e-commerce and strategic investment in the field of cooperation team, Actively explore a variety of cooperation models to support the development of related business.

2. The Parties shall carry out in-depth strategic cooperation in the following matters, including (but not limited to):

(1) Smart home industry chain comprehensive development;

(2) Comprehensive cooperation in mobile Internet e-commerce business;

(3) The joint investment of smart home ecological chain, mobile Internet innovation and other strategic cooperation issues agreed by both parties.

3. The basic principles and direction of strategic cooperation between the two sides include (but are not limited to):

(1) Comprehensive openness, systematic cooperation and coordinated development;

(2) Sharing principle: Sharing intelligent system platform, data and cloud computing;

(3) The principle of integration: the integration of mobile Internet-based online and offline business operations;

(4) Priority principle: to give each other the same conditions of priority, the preferred strategic cooperation.

The premise of the strategic cooperation between MI and Mei is that there are similar genes

Cooperation between enterprises "SquarePants underwater" (non-derogatory) is actually very important! "The company's corporate strategy, business strategy, industry status, corporate governance, corporate culture and values are highly recognized ," the US statement said. In fact, this is not Mandarin, millet, the United States do have similarities: are price killers, in their respective industries are not dominated by radical subversion of the existing pattern of strategy (ambition), there is a common "internet" expectations: Xiaomi in the internet is trying to penetrate the traditional industry from the consumer internet layout, The United States is in the practice of leveraging the Internet for industrial upgrading and transformation.

Does Xiaomi need beauty? Special needs! It is a smart home ecological layout to speed up the tonic pill.

Xiaomi investment in the U.S. public earnings data, 2013 Xiaomi technology revenue 26.583 billion, net profit 347 million, total assets 6.452 billion, total liabilities 6.057 billion, asset liability ratio 93.87%! According to the traditional valuation, not optimistic, in accordance with the Internet play, everything is possible, and support Xiaomi financing overvalued value is just the millet ecological concept, so, lei June high-profile declared "in the next three years will invest 100 intelligent hardware enterprises to improve the ecological chain of millet." But the story tells more, also needs to have the sound, otherwise, the music vision ecology is the precedent, has the collapse crisis. So, in addition to keep Xiaomi mobile high-speed train forward, millet ecological need to land!

Smart home Play The ecology, the user is not actually buying the ecology but the product, the need for the system of mobile home equipment intelligent, and at least the average line of home appliances, users will pay, to achieve this only by millet plus rifles-type single product propulsion, is difficult, at least difficult to meet the internet speed of millet, Must take the big Alliance, the capital operation.

Xiaomi know this point, Xiaomi's smart home layout only a few discrete points: Xiaomi mobile phone, millet router, millet TV, millet air purifier, and even millet smart bulb, away from the overall smart home dream is still far. Through capital operation, cooperation with the United States can quickly achieve exemplary coverage, the United States has all the needs of Xiaomi intelligent home appliances equipment: air-conditioning, refrigerators, washing machines, water heaters, kitchen appliances, kitchen appliances, household appliances, commercial electrical lighting, It can be said that intelligent beauty of the post-Xiaomi Smart home demonstration project can be one step landed.

In addition to the beauty of the home appliance product line, the U.S. five or six-line channel depth coverage, millet ecological future of the strategy is a deadly temptation.

In addition, the United States in the home appliance industry in the challenger position, there is a strong desire to change the industry pattern, but also the home appliance Enterprise Internet practice leader, there is a common language, which is very important to millet appetite.

Does the beauty need millet? Beauty needs millet to give her a smart home and embrace the future of the Internet!

In the face of the Internet tide, the United States is also exploring the traditional manufacturing how the Internet breakout, the United States to give the answer is to build their own online e-commerce-----------------the integrated platform of the flagship store It plans to build 4,000 flagship stores by 2016 (1800 in 2014 and 3,000 in 2015) to achieve full coverage of most of the three or four-tier market and township market in China. The flagship store for the Internet transformation and online e-commerce to go similar to the community-based mode, the nearest distribution, services, improve the service experience.

The United States in 2013 e-commerce channel sales of nearly 4 billion yuan, an increase of more than 160% on the basis of this year to achieve 10 billion e-commerce retail target. However, the United States Group senior vice President Huang Xiaoming said, the United States in the internal electric business Group team, the Internet thinking is not enough, the e-commerce industry changes fast, to the professional field to look for e-commerce understanding of people. To some extent, partnering with Xiaomi to develop e-commerce is almost certainly part of the extended Mind plan for the United States.

Looking for extended mind, why must be millet it? From the terms of cooperation, the United States and Xiaomi have reached a relatively equal, all-round, deep-seated, mutual preferential choice of cooperation model. Because, from the perspective of industrial position and influence, the United States and millet can still talk about, if replaced in the Internet circle of BAT, the United States can also achieve similar cooperative mode, I see difficult! Also difficult to have more consensus, such as Ali, such as Baidu, complementarity, urgency is not as strong as millet. From the perspective of leveraging the Internet for industrial upgrading, the effect of alliance with Xiaomi may not be worse than bat.

So, let's take a look at what millet can bring to the United States.

First of all, the alliance of the huge Internet Lei June system, stepping into the real Internet circle, together to create a smart home ecosystem, to the capital market to bring more imagination space.

Secondly, the beauty of the Internet transformation process, faced with the transformation of personnel thinking, organizational system transformation, capacity transformation, play transformation, these have more pure internet gene millet in cooperation can play a extended mind role.

Third, embark on the millet ecology, will inevitably accelerate the United States of intelligent home appliances process.

Above said is the merit, then the United States and millet cooperation will have the reef, there will certainly be.

Personally think there are 2 points:

1. Cultural Conflict Reef

A traditional manufacturing industry, a new type of Internet-based capital Operation Enterprises, although the United States is already taking the Internet transformation, but the two are very different corporate culture, the strategic direction of the problem is not big, but the details of the operation of the shackles will be highlighted.

2, the conflict of the play

The investment logic of net transmission rebels is circulating kick, not all jokingly: "First of all, the company is instructed to make the most cost-effective products; then help to use Xiaomi brand and traffic to ensure sales, and then use the Capital network support to help them to raise overvalued value; Finally rely on huge financing to continue to do the best price-performance products. "This model, the United States can hold it?"

Hardware meager, wool out of the pig, where the United States to find so many pigs? The United States will be successful Internet transformation to share the Millet smart home ecological cake, or eventually will be reduced to Xiaomi's ODM manufacturers earn some head-on small profit? The heart of beauty is inevitably not whispered.

Millet, the United States of cooperation, who make some more?

Personally think that the United States to bring millet more direct and practical, millet to the United States more thinking more expectations!

The marriage of millet and beauty is exciting to who? Industrial Internet is rushing!

The marriage of millet and beauty is obviously a great stimulus to their rivals, and it is possible to turn on the multi-bone Connaught of Smart home. Smart home occupies a more prominent effect, each family's intelligent terminal is likely to only join an ecological, a cloud, a platform, who can take the lead in the first place, can grasp the data entry, become the standard of fact, and other homes to be reduced to the data island, for the ambition to establish a smart home ecological giants, Must not be allowed to sit on the Millet ecological Broken Bureau, similar alliance cases will be more and more, and thus the overall acceleration of the industrialization process of smart home.

The whole business environment is shifting from supplier-led to consumer-oriented, while internet-based enterprises are closer to consumers than traditional enterprises, and the service of manufacturing industry and the Internet transformation of traditional industries is a big trend, whether you are willing or not, resist or not, she is striding! Either the traditional industry self-innovation to embrace the Internet, or has been in the tide of consumer Internet in the leading bat3m to the capital Operation Way has been sweeping the revolution, at present, it seems the former way slow progress, the latter way will be more and more, this may be the rhythm of industrial upgrading! (This is the first titanium media)

Lei June Holdings Xiaomi technology up to 77.8%! Millet, beauty of the sudden "together", what are the opportunities with the reef?