Lele Search miracle: Three month traffic soared to 150,000 IP

There are a lot of personal stations to do movie search, there are many personal stations do by IP contribution ranking URL, but only Lele search (leleso.com), this seemingly unrelated to the two types of Web sites made a perfect combination, and created a 07-year personal station the fastest development of the miracle-three-month traffic surge to 150,000 IP, Alexa ranked to 10,000.

According to my observation, the success of Lele search mainly due to the following two points:

　　first, focus on film search, highlighting professionalism.

Baidu or Yahoo search for a movie, often need to turn a few pages, a point of dozens of URLs to find an online look at the address. Accidentally, may also make the computer is full of virus. Although their advantage is a huge amount of information, but the vast amount of information often makes search this confused. It is the innate flaw of the search giant that gives the search subdivisions a chance to survive in the cracks. Lele seized this keenly, focused on the movie search, only the virus-free and can be viewed online movie web site. With this, they have retained a large number of film enthusiasts.

　　second, according to the contribution of the PR, to mobilize the enthusiasm of the webmaster contribution flow.

Google based on the quality of the external connection to determine the importance of a Web site (PR), the more important the Web page, you can row the more ahead, naturally its page will be more searchers click. Lele Search Google's PR determined way to do a bit of flexibility, to be included in the site to their IP contribution, namely: is included in the film station from Lele Search station to extract a piece of code on their own station, from their own point to lele search there more people, the contribution is greater, so its page in the search results in the ranking is also the more forward. No doubt, from Lele search there will be more traffic. It is this incentive to launch, greatly mobilized the site for its flow with the initiative.

Lele search success, at least to the later webmaster showed two: Monopoly is not scary, market segments still have a way out; flow is not difficult to do, mutual benefit is the key.