Recently, Lenovo launched the first in the field of IT technology knowledge question and answer platform-Cicada quiz, has formally accepted the user's "test", and then Lenovo shares also rose. Lenovo, the kind of it giants that have been killed in knowledge sharing, is a great potential for this market. Since the sharing of the economy swept through the domestic market, all kinds of platforms have been in traffic, housing short-term rental and other areas of fierce competition, knowledge-sharing market is not willing to calm, with the association of such giants join, the whole knowledge sharing pattern will usher in new changes.
We divide the knowledge-sharing economy platform into two types, one is the pan-entertainment comprehensive platform, which is represented by the sub-answer and the live; one is the professional vertical knowledge sharing platform represented by the association Cicada Quiz. So, in whose hands is the future of knowledge-sharing economic market in?
One, it vertical type pay question Platform representative: Cicada Quiz
Many users in the past encountered a computer failure or need to purchase it products, often do not know what to buy, encountered problems to whom to consult. Through the network search platform to ask netizens, the answer of the professionalism and timeliness often can not be guaranteed, to the offline physical shop to inquire, not only waste time, most of the time is also difficult to get a satisfactory answer, cicada question and answer the appearance of the full help to solve this big pain point.
Cicada Quiz as an IT vertical type pay question and answer platform, is the first layout of IT technology in the field of knowledge sharing platform. Cicada Quiz In the user positioning is clear, focused on it technology , to meet a lot of users of technology products, it Internet rigid demand, users of the IT industry trends in question, the use of IT products can also be more professional solutions. For Lenovo to enter the IT knowledge pay question and answer area, Liu Yan personally think they still have a very big advantage.
First of all, Cicada quiz to do it knowledge sharing, can rely on Lenovo's past accumulation of IT resources. Cicada Quiz on-line will be the first to open up internal IT expert resources, which includes hundreds of hardware experts also include software experts, but also with the help of the IT industry, such as Yang's influence to drive the platform's user activity. From the computer purchase and guidance, electronic product configuration DIY and installed, to the entire industry analysis and prediction, can meet user needs.
Second, cicada question and answer the future if the user community resources to connect Lenovo, you can rely on the brand influence of Lenovo quickly gain visibility, in the user's opinion, Lenovo as the domestic it boss, they launched the knowledge paid questions and answers naturally have higher gold content, Cicada Quiz Just online will be able to get a considerable part of Lenovo loyal users support. At the same time, relying on Lenovo, Cicada quiz team strength is also much stronger than most other platforms, which for their future domination of the entire IT knowledge sharing provides ample ammunition.
Finally, the founder of the cicada question and answer Qieke and his team have a certain advantage in understanding and positioning products. Qieke in 99 began to participate as a moderator in the founding of Tianya, was the most active community of the elder exploits, and into Lenovo, Qieke has been responsible for Lenovo user community operations, which he built knowledge sharing community platform Cicada question and answer has great help.
Judging from the strategic layout of Cicada quiz, their future must be to become the leader of it knowledge sharing, and not just become a mobile question and answer community of Lenovo brand. In the long run, though, they have great odds, but in the short run they still need to overcome the difficulties.
Cicada Quiz As a just-on-line platform, want to like a division answer that with the help of Star Big V quickly will oneself fire, obviously is not too realistic, they must down-to-earth, step by step, so as to achieve user accumulation, this process is obviously not able to complete within a short period of time, need a longer process.
Second, the comprehensive question-and-answer platform representative: Sub-answer, know live
A fee-based question-and-answer platform, which is represented by the division and the live, provides users with a full range of paid question and answer services.
in the Service content: The question that the user asks questions generally is the Star Big V's privacy gossip, the industry dry type question and answer service still is rare, mainly is to the star big coffee to ask the content to be more; LIVE200 multi-field-related topics apply to different scenarios such as interest exchange, Life decision-making, deep learning, education counseling, psychological counseling and other scene services.
Shell NET in the early development has accumulated a certain amount of love knowledge, willing to share the young people, so the introduction of sub-answer, can be directly using the accumulation of users as the flow of the entrance, plus constructed, Zhang Ziyi and other star Big Coffee settled, they obtained a relatively rapid development.
It is a network of influential community, connected to the elite of all walks of life, the accumulation of high viscosity loyal users, many users have developed in the community to share their expertise and experience of the habit. Although some high-quality users are fleeing from the platform, it is entirely possible to make informed PC-side experts and user resources about live.
Judging from the current development situation, the integrated platform seems to be taking the limelight, but in the long run, such platforms are actually very dangerous.
Danger one: Rely on the star Big V speculation, in the short term can be hot, but this speculation is difficult to long-term. On the one hand, the number of privacy problems of any star is limited, and the star's answer to the same question will not continue to be patient enough, on the other hand, the star of the question of the answer time is relatively short, the quality is not high, resulting in a low user experience.
Hazard II: Users pay questions, naturally want to solve the problem, want to get more professional and senior answer, comprehensive platform involved in the field is very wide, then it is difficult to achieve "fine and professional." Since it is not possible to provide users with more professional and valuable information, it is difficult for the platform to continue to attract users. The ultimate competition of knowledge sharing economy is still the content, that is, the content quality of the answer.
Dangerous three: Now is the comprehensive platform with some industry experts, they are also easy to be the star of the Big V to cover up, and ultimately they can not find their own value, but also difficult to achieve better, they will gradually escape from such platforms. At the same time the star of the Big V will not often have time to answer the questions of netizens, with the decline in curiosity, they will be less active on the platform.
Vertical and Pan Entertainment integrated Platform dances, the future who is the main ups and downs?
At present, the vertical class knowledge sharing platform sound is not very strong, but also to some users have produced such a platform development than the illusion of a comprehensive platform. In fact, the key to the success of the payment of knowledge is to answer the question of the quality and professionalism is strong enough, and ultimately the content of the decision.
For most users, buy new IT products do not use, encountered some symptoms do not know how to do, encounter some legal disputes do not understand how to help, through the acquaintance inquiry or web search platform to find solutions, do not have enough professionalism and authority, and may even mislead themselves. User demand for professional issues is always a need, and in this respect, the vertical expertise paid platform is significantly stronger than the comprehensive platform.
Therefore, the "wide and miscellaneous" comprehensive question-and-answer platform in the early development of the use of pan-entertainment question and answer services to attract users, resulting in question and answer service quality is not high, waiting for the user curiosity cooled, if there is no better service, such platforms will be difficult in the knowledge-sharing market to continue to mix. But "small and fine" vertical domain knowledge sharing platform, can provide users with highly professional, high-quality, one-to-one question and answer service, they can become the ultimate winner in the whole field in the long term.
Liu Yan, public number: liukuang110
Lenovo also killed in knowledge sharing, the industry also big weather?