1: URL optimization
In fact, in the Baidu SEO suggestion, there are three final results of URL detection: a: The URL is too long; B: The URL does not conform to the standardization; c: The dynamic URL is used. What should I do if I encounter these problems? We should solve the problem separately.
First of all, the question about the URL length is that the URL exceeds a certain byte, but how long is this byte? I don't know, but I can be certain that the shorter the better, the fewer the layers, the better. Avoid having to see the last layer of the page as the final website page. Many webmasters have divided multiple columns, and there are additional columns under the columns, nesting layers to make the spider dizzy.
Once again, we can see some webmasters say that Chinese keywords attached to URLs are easily favored by search engines, but this is extremely wrong, it is absolutely inappropriate to see Chinese characters in URL standardization. Imagine how to parse Chinese characters in the URL for search engines? Although the address does contain Chinese keywords, it is not conducive to intra-site optimization in the long run.
Finally, the website does not use a static website, that is, what appears in the website? And other special symbols, which we have found in multiple websites. This symbol indicates that the website is dynamic. Every time you read it, you need to call the database tutorial content. The first part is conducive to website operation, second, the calling of database content is not conducive to spider crawling.
2: detail optimization
In terms of detail optimization, Baidu's detection is still superficial. We can see the following aspects, these aspects have been paid more attention and avoided in the process of our website.
A: No alt information is added to the image.
The search engine cannot read the image content. What exactly does a pair of images mean? In the end, we still need to rely on the alt tag to describe the search engine, so that the spider can see that this image originally meant this. Many Image sites are completely composed of images. If there is no alt confidence, the website does not provide any content to the spider, which is not conducive to ranking and crawling. Therefore, we should pay attention to this website.
B: complete Meta information
This is the focus of our website, including the title, description, and keywords. Baidu has also repeatedly mentioned the completeness of such information in SEO recommendations.
C: use Frame as few as possible
This is often seen in previous cheating websites. Using this tag, you can embed multiple content on non-website topics to defraud you from clicking or conducting other undesirable behaviors, we mentioned in the Baidu SEO suggestion that we should use this label as little as possible.
In other words, you will always know yourself. When you pay attention to Baidu today, you need to understand what Baidu prefers and does not like. Through this suggestion, you can find out where your website is insufficient, this site Chenzhou personnel information network http://www.111cn.net through detection, the first score of 82 points, there is a problem of the URL length, after modification, the second score is 100 points, psychologically, we think it is more in line with Baidu's needs. At the same time, we suggest that you refer to the Baidu Optimization Guide for comprehensive use when using Baidu's SEO recommendations, better ranking websites