Let's talk about low-end users and culture-define "Literature and Art"

Previous Article: Anti-culture of low-end users-is this really easy? It is estimated that some people thought, "I can't argue with you if you have four or five points, but I just don't think it's too literary '".

 

Everything has reached the level of "too". Naturally, there are more discussions and improvements. However, we need to solve a problem first. What kind of definition can this concept of "Literature and Art" be discussed? Without this definition, why is it "too"? It can only be better than anyone else:

"You art"

"You are a literary artist"

"You are more artistic"

"Your family literature and art"

"Your family is in-Ang-Dang"

"……"

 

From the market point of view, cultural (or non-specific) products have a great feature. The initial production cost is very high (Da Vinci has to draw a pile of eggs first), and the marginal cost is very low, moreover, electronic and new media make this trend more obvious. Therefore, for the benefit of creators, after cultural products are produced, some restrictions will be imposed manually, such as copyright protection, brand, or even strict circulation scope, to create scarcity, form the so-called high-end consumption.

 

EstimationGianni VersaceDesign something and start it first. If you have money, you may not have a ticket. If you have a celebrity, you will only be able to show it to you. Then, you can only sell a few pieces and a limited edition. Half a year later, the design was slightly messy. I told the fashion media that this year was so popular that the so-called famous brands were sold. A year later, the products from the stockade were fashionable ).

 

Therefore, culture is divided into elegance and vulgarity for the following reasons:

I. Maximize industrial profits.

2. Some of them require high education and high IQ to better understand and consume. In fact, this really doesn't mean much. you think you are talking about science.

In short, we all accept this distinction, whether it is true that some levels cannot be understood or are educated.

 

Next, let's take a look at the "Literature and Art" behavior, or the "Literature and Art youth ".

"Literature and Art" is to achieve the identity positioning and identity of specific groups by consuming products that ordinary people cannot consume at the cultural level to gain a sense of superiority.

To put it bluntly, it is the same reason that a rich man buys a sports car 3 P to shake B, but it is different in the direction of B, and the difficulty is different. This still has to be paid, but it is impossible to rely solely on dad.

 

How can it be achieved that ordinary people cannot consume it?

 

1. difficult to obtain.

As mentioned above, some cultural products will manually restrict consumption for the purpose of protecting their own interests. This is a packaging method for B, but it must have an economic and social basis. Another way is to do something that the average person thinks is not worth it and does not want to do. That is to say, there are some problems rationally, taking their own path, and letting others leave.

 

Ii. hard to understand.

As I mentioned earlier, there are not many cultural and artistic things that are highly educated and can only be consumed with high IQ. That's not good. I have to be more literate than others. What should I do? The wisdom of the masses is infinite. In this regard, the wisdom of the masses is also shown in a hundred flowers and varied manner, but the purposes are one by one, making it complicated to die.

 

For example, can an ordinary man have such a big band when a British nobility listen to the symphony? You have to learn for a few years before you can understand and chat with people. "Well, this single spring is a little too powerful ". Which of the most common people can install B? "You have B, wow ......"

 

For example, in Old Beijing, there were a bunch of flag veterans who said, "we could win the world right away. We could not graduate from high school at most. This man lost so much that they could not understand it ", so the National Quintessence was born, and then I am always jealous of every detail. I took a few steps on the stage. What is the angle of each step? Acceleration? "What, get bored? This is just a little effort, and there is still a lot of attention to the length of the body, you are a lot of B, wow ......". I was able to hear from each other, and I was satisfied with the excitement and excitement.

 

Therefore, in addition to pornography and gambling, installing B is also a real demand!